Digital channels are highly regulated and, while the level of applicable regulation may vary greatly between countries, it’s critical that marketers and leadership teams understand the landscape so they can remove risk.
From data protection to copyright law, ecommerce sales to advertising regulations, digital marketing and communications are highly regulated. The nature of social media creates reputational risk from campaigns that are misunderstood or pressure groups that attack a brand. Being aware of the context and risks helps you create the right approaches for your organisation and your team.
Leave a Reply