Digital Marketing Salary in India 2022 – Full Guide (5-Year Plan Included)

Salary is the first thing anyone checks before entering into a career. If you want to enter into digital marketing, you must know the digital marketing salary in India. We have created this complete guide on digital marketing salary with a 5-year plan. If anyone follows our mentioned 5-year plan, he/she can definitely get a better digital marketing salary in the long term.

Digital marketing is a very buzzy word nowadays. People say digital marketing has lots of opportunities and a very good salary. But is this really true? You will know the answer in this guide. We will share the digital marketing salary for freshers as well as experienced for all job profiles.

Digital Marketing Salary in India According to Job Roles

Digital Marketing Salary in India

Here we have mentioned digital marketing salaries in India for different job roles. Every job profile has a different salary. For example, if you are a digital marketing manager, your salary will be different than that of an SEO specialist. To know the salary of every job profile, read below.

1) Digital Marketing Manager

A digital marketing manager is someone who is an expert at planning & managing all kinds of digital marketing campaigns. A digital marketing manager is a higher-level profile. They get the highest salary because they have years of experience in various aspects of digital marketing like SEO, social media marketing, paid advertising, etc.

Digital marketing managers get the highest salary among other professionals because they manage other people. They are at the top. They deal with clients and manage other people in the company.

Salary of Digital Marketing Manager

Digital Marketing Salary - digital marketing manager

A digital marketing manager gets an average salary package of ₹554,476/year (i.e. 46,206/month).

The salary of a fresher-level digital marketing manager is ₹25,750/month. A digital marketing manager with 5-9 years of experience gets ₹63,750/month and with 10-19 years of experience gets ₹83,333/month.

Digital Marketing Manager Work & Key Skills

  • Manages paid, organic, and all kinds of marketing campaigns.
  • Team management.
  • Developing marketing strategies
  • Team leading
  • A digital marketing manager has expertise in all skills like SEO, SMO, SMM, email marketing, etc.

2) PPC Analyst

PPC or Pay Per Click analyst is the person who is responsible for managing paid ad campaigns. They analyze and try to increase the performance of an ad campaign. It is a very responsible job position because a company is burning money on their advice so they are well paid.

Salary of a PPC Analyst

Digital Marketing Salary - ppc

A PPC Analyst gets an average salary of ₹29,724 per month (₹356,690/year). It looks like a very big salary but when you break down it into per month salary, you will get peanuts. But if you go for a higher post in PPC then you might get a higher salary even up to ₹100-200K per month.

PPC Analyst Work & Key Skills

  • Manage pay-per-click campaigns on all platforms.
  • Responsible for getting results from ads.
  • Skill: Google, Facebook, Tik Tok ads, etc.

3) SEO Analyst Salary

Generally, SEO analysts at higher positions are highly paid. Their job is to rank a website on Google and drive free organic traffic to it. There are very few good SEO analysts in the market, which increases the demand & salary for good SEOs.

Salary of an SEO Analyst

The starting salary of an SEO analyst ranges between ₹17,482 to ₹19,182 per month. The highest salary of an SEO analyst can go up to ₹5 Lac per year (₹41,666 per month). An analyst who has just started with no experience can get up to ₹1.2 lac per year (₹10,000 per month)

Digital Marketing Salary - SEO analyst

SEO Analyst Work & Key Skills

  • Deep understanding of search engine algorithms.
  • Skills – keyword research, on-page, off-page, technical SEO, etc.

4) Social Media Analyst

The demand for Social media people is increasing at a very high pace. Today, every person is spending hours on social media that’s why companies are paying a hefty amount to social media analysts.

Salary of a Social Media Analyst

Digital Marketing Salary - social media

The salary of social media analyst is ₹28,300 per month (₹3.4 lakh per year). A fresher social media analyst with zero experience can get up to ₹16,600/month. The highest salary a social media analyst can get is 58,333 per month.

Social Media Analyst Work & Key Skills

  • Manage paid & organic social media campaigns
  • Build strategies to increase engagement on social media posts.
  • Responsible for increasing followers and no. of likes.
  • Skills: Facebook and Instagram ads.

5) Content Marketer

Content is king. We are listening to this for decades. Content marketing is the best way to reach your target audience at a very little cost. That’s why the demand for content marketers is rising. Content marketers plan & create content as per the audience’s needs.

Salary of a Content Marketer

Digital Marketing Salary - content marketer

The average salary of a content marketer is ₹50,000 per month. A fresher-level content marketer with no experience gets ₹22,500 per month. The highest salary a content marketer can get is ₹175,000 per month.

Content Marketer Work & Key Skills

  • Plan, design and create content.
  • Skills: Planning and content production.

6) Email Marketing Specialist

Email marketing is the best way to nurture leads and get potential buyers. Due to the huge scope of Email marketing, the demand for email marketers is increasing day by day. All companies are offering them higher packages because every brand wants to build an email list.

Salary of an Email Marketing Specialist

Digital Marketing Salary - email marketing

The average starting salary of an email marketing specialist is ₹37,500 per month. The initial salary in this field starts from ₹20,000 per month. The highest salary an email marketing specialist get is ₹110,833 per month.

Email Marketing Work & Key Skills

  • Copywriting
  • Planning of email campaigns
  • Skills: Knowledge of tools like ConvertKit, Mailchimp, etc.

Digital Marketing Salary in India – 5 Year Plan

If you enter into the digital marketing industry, your salary will look like this. To get a better salary, focus on getting expertise at one skill at a time. Don’t try to learn everything otherwise, you will get peanuts in your hands. To get started in digital marketing, you can complete our digital marketing course in Jaipur.

Time Range Job Profile Salary (per month)
0-6 months Intern ₹5,000-₹10,000
0- 1 Year Fresher Level ₹15,000-₹30,000
1-2 Year Intermediate Level ₹35,000 – ₹50,000
3-5 Year Expert Level ₹50,000 – ₹100,000

3 Factors Which Can Affect Your Digital Marketing Salary

There are several factors that can affect your digital marketing salary. Here we have mentioned 3 of them.

1) Job Location

If you are doing a job in a big city like Bangalore or Mumbai then you will get higher pay. Living expenses are also higher in these cities so you need to plan accordingly. Job location/city is the biggest factor that determines your salary.

2) Company Size

If you work in a big company, you will get fast promotions. Companies with 200+ employees pay better than smaller organizations. Other perks and benefits are also higher in big-size companies.

3) Your Experience

Your experience matters a lot in getting a higher salary. It is a basic thing, if you have more experience then you will get a better salary in the digital marketing field.


In this article, we have explained digital marketing salary in India for various job profiles. Your salary rises as your experience grows. Also, check our 5-year plan to get a brief idea about digital marketing salaries in India. Thanks for reading.

The post Digital Marketing Salary in India 2022 – Full Guide (5-Year Plan Included) appeared first on Best Digital Marketing Institute in Jaipur, Advance Courses.

Be the first to comment

Leave a Reply

Your email address will not be published.