Digital Marketing Scientist™ : These numbers hint toward the fusion of digital marketing and data science, and how both these metrics are working hand-in-hand to affect our everyday marketing tasks. Every second day we are in the process of generating more data, and there is a particular section, or let’s say a few individuals who know how to mine and monetize the data like gold dust.
The question of the hour is how data is affecting the process of integrated digital marketing strategy? Undoubtedly, it is making an impact! This is for sure, now that data science will change the working ecosystem of digital marketing hugely.
The process of data warehousing and mining will undoubtedly help correctly drive the marketing campaigns as marketers will start understanding consumer behavior by analyzing these data points. The numbers and data of users will help marketers serve customers in a better way and hence take their businesses to new heights. It is the data that aid in planning a productive marketing plan that eventually intends to serve customers in a personalized way, transforming customer satisfaction to customer delight.
It is quite astonishing to note that:
Who Is a Digital Marketing Scientist?
The Digital Marketing Scientist™ is a specialist marketing person with an analytical bent of mind. A person who is not just a digital marketer but a researcher of every digital media medium is called a Digital Marketing Scientist™.
As mentioned, the Digital Marketing Scientist™ should have an analytical approach and skills while solving marketing problems. They are the ones who research extensively on the prevailing social media trends or the entire digital media ecosystem to bring out the best marketing solutions. Digital Marketing Scientist™ observes the digital trends, makes the point, analyzes several parameters, and then based on respective understanding, helps businesses grow and flourish in the market.
The Need Is Rising to Hire Marketing Data Scientists
Nowadays, Marketing Data Scientist™ are in trend and also in demand due to their capability of mining the data and identifying various touchpoints of consumers. The popularity of advanced software and hardware such as AI (Artificial Intelligence) devices and Facial Recognition Cameras being installed at multiple consumer touchpoints is not hidden anymore.
However, it is the data scientist who ultimately uses, monitors, and makes productive use of the aggregate data to serve customers, generate more leads, and help a business grow. There is a shortage of experienced marketing data scientists, and therefore, qualified and talented marketing data scientists are in huge demand.
The role of a marketing data scientist may vary from company to company and will depend upon the respective company’s requirement and objective. No wonder Big Data as a profession is bound to grow in 2020, and companies will try to recruit prominent data scientists with a handsome salary. Remote job opportunities in data science will also grow as companies will look forward to competing and expand their reach across every geographical area.
Define Your Business Needs and Goals
It is possible that your organization may have done primary demographic research and has the raw data in its virtual warehouse. The next step is to cluster the data and take things forward. Most of the businesses that have passed the introduction stage and are now in the growth stage should have collected consumer data. Importantly, once your company has a vast collection of consumer data, the data scientist can help in segmenting the data, and then move on to complicated steps of sentiment analysis and natural language processing to understand the customer’s psyche and understand how they feel about the product.
Define the Scope of the Services You Need
There is a whole world of possibility that your organization may need some kind of data science tool for business growth; however, it has not implemented such devices before. It is better to look forward to the basics first when it comes to integrating growth marketing and data science tools into your marketing plan. There are a few methods and platforms that are easy to implement by using the existing data your company has in its virtual warehouse.
Check What Qualifications Are Required for You
Data Science is a growing, and emerging field wherein the professional roles and qualifications in this area are yet to be standardized by the industry. However, it is quite evident that every company has started to focus on its analytics segment that requires data crunching and mining for understanding consumer behavior in a big way.
It is to be seen how companies can take this daunting task in building their quality analytics team and hire the first data scientist. Nevertheless, through an organized overview of various types of data scientists and related questions, hiring managers will be in a position to serve recruiters with tailored profiles depending upon the job role and key responsibility areas. Some of those questions are as follows:
• Does the Consultant have the best process and approach?
The consultant must have the best approach towards data science and its implementation in modern-day digital marketing.
• Does the Consultant have experience and Knowledge?
The Consultant must be having rich industry experience and knowledge of data science.
• What is the Consultant’s Availability?
The consultant should always be open for support and help, as he is believed to be transforming business queries to business solutions.
• Can He Protect Your Intellectual Property?
He should be adept to very well protect your Intellectual Property by adhering to moral and ethical guidelines.
• Conduct a Thorough Interview
The consultant should be willing to go for a thorough interview that can bring real insights on the respective subject.
• Have a Detailed Contract
A detailed contract must be signed, and complete transparency must be maintained throughout the tenure.
• Is He Having Experience with Your Industry
He should have rich practical experience and exposure to your industry
• In-Depth Metrics Analysis required
The consultant must be offering in-depth metrics analysis service that can track performance and transform them into actionable insights.
• Digital Experience is must
The Consultant must have rich digital marketing experience and must be fully aware of the prevailing marketing trends.
Data Scientists are more than technical professionals who are not only busy in churning numbers but are genuine storytellers in the world of data science. They support your business and help it grow by setting a narrative. Data Scientists help answer the searching questions such as “What is the customer feeling?” “Why is the business struggling?” and “Why the business is not performing well?”
Data Science is the method and a process in marketing where these questions are addressed efficiently and affordably. According to several studies, consumers relatively remember an Ad when there’s a narrative to it. This is where the role of marketing data scientists comes into play that helps businesses grow by setting the story.
A 21st-century growth marketer is the professional with combined skill-set in storytelling and data science regarding the business and public. The marketing data scientist™ helps in figuring out the pain points of a company and subsequently works on transforming a customer’s demand for adequate solutions by developing well-defined marketing strategies.
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