Digital Marketing Services & Consulting – McCarthy and King Marketing

Our Services

Landing Pages
There are single landing pages and landing  page sequences that bring your prospect through your sales process. These pages might include

Lead Magnets
Lead magnets are informational downloads – ebooks, tip sheets, FAQ sheets, videos, white papers, etc. – that are effective ways to generate high volume leads. We recommend them as a way to maximize your response with front-end campaigns.  We can develop them for you from scratch or using your existing content.

Single emails and email sequences can be used in various ways to keep your name top-of-mind with all your prospects who have demonstrated an interest in what you sell.  While we can create emails on demand, our preference is to develop automated emails that will run on autpilot.

Retargeting Ads
Retargeting Ads are banner ads that keep you in front of everyone who visited your website – and not just those who converted in leads.  We create your banner ads in multiple sizes to fit the various ad configurations on the web.  

Direct Mail
While we typically create direct mail on the front end with lead generation campaigns, our direct mail in the funnel is structured a little differently. We can create a mailer of your choice (usually a postcard or letter mailer) and then we can add it your lead follow-up sequences. 

The phone is still one of the most effective sales and marketing tools around. In most cases, we leave the phone responsibilities to the client’s sales team. But if we see an opportunity to add phone to your lead funnel, we will recommend it.  We can use phone services for both inbound calls and outbound call. 

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