NEW YORK, March 30, 2023 /PRNewswire/ — The global digital marketing software (DMS) market size is estimated to grow by USD 82.56 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 15.76% during the forecast period. The market is driven by the increase in the number of devices capable of supporting digital media. The availability of the internet and the rise in the number of smartphones have increased the consumption of online media worldwide. The introduction of 4G and 5G technologies has increased connectivity speed and also supported emerging technologies. Also, with the advent of IoT and connected devices, the consumption of data is increasing across the world. All these factors are creating significant growth opportunities in the market. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report
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Global Digital Marketing Software (DMS) Market – Vendor Analysis
The global digital marketing software market is fragmented with the presence of many large and small established vendors. The market is highly competitive. Vendors are constantly upgrading their existing products and launching new ones. They are adapting their business strategies to the prevalence of smartphones and the growing preference for personalized advertising. Vendors are also adopting strategies such as strategic partnerships and mergers and acquisitions to remain competitive in the market. Some of the key vendors covered in the report include:
Global Digital Marketing Software (DMS) Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on end-user (large enterprises and SMEs), service (professional services and managed services), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
Geography Overview
The report provides actionable insights and estimates the contribution of all regions to the growth of the global digital marketing software (DMS) market.
Insights on the market contribution of various segments, including country- and region-wise historic data (2017 to 2021) and forecast market size (2023 to 2027) – Download a Sample Report
Global Digital Marketing Software (DMS) Market – Market Dynamics
Leading trends influencing growth
Major challenges hindering growth
Insights on market drivers, trends, & challenges, historic period (2017 to 2021), and forecast period (2023 to 2027) – Request a sample report!
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Digital Marketing Software (DMS) Market Scope
Accelerate at a CAGR of 15.76%
North America, Europe, APAC, South America, and Middle East and Africa
US, Canada, UK, France, and Germany
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Adobe Inc., BlueConic, CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Nielsen Holdings Plc, Oracle Corp., Redpoint Global Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., SimplyCast, TransUnion LLC, Viant Technology LLC, Vivial Inc., and Zeta Global
Market dynamics
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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Table of contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Service
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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