Starting a business is challenging, and an effective digital marketing strategy is essential in a digitally dominated era. For startups, the journey from ideation to investment can be daunting. Here’s a comprehensive suite of digital marketing solutions for startups, from business case development to the perfect pitch.
Cannabis | Digital Health | Startups
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Business Case Development
What we offer:
Pitch Deck Creation
What we offer:
Full Business Plan Development
What we offer:
Pitch Coaching
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Additional Support Services:
Why Choose Our Solutions?
✅ Tailored for Startups: We understand the startup ecosystem and its challenges. ✅ Data-Driven Decision Making: Our strategies are based on real metrics, not just gut feelings. ✅ Comprehensive: From imagination to pitching, we’ve got you covered.
Start your journey with confidence. Propel your startup into the limelight with our specialized digital marketing solutions.
Leap with the right digital strategy behind you.
Cannabis | Digital Health | Startups
Mike Doherty: Elevating Digital Health with Expert Marketing Solutions
Founder of Understanding eCommerce, Mike Doherty’s expertise isn’t just gleaned from textbooks or a few years in the field; it’s built from a distinguished career deep-rooted in the startup ecosystem, particularly the dynamic realm of digital health.
Starting his journey as a venture capitalist, angel investor, mentor, and founder, Mike has enjoyed witnessing the startup world from multiple vantage points. He’s been the decision-maker at the helm and the guiding hand to budding ventures, ensuring he knows the pressures of both seats at the table.
In 2012, Mike exchanged the innovation hub of Silicon Valley for Berlin’s vibrant startup culture. Soon after, he became a pivotal figure in Startupbootcamp and spearheaded Angelsbootcamp, educating esteemed high-net-worth individuals on the art and science of angel investing. But Mike’s mentoring didn’t stop there. As a Pitch Coach, he’s been the backbone for many startups across celebrated programs such as Startupbootcamp, Bayer’s G4A, Barcelona Health Hub, enpact, Foundation If, and Flat 6 Labs.
It is an honor to work with great organizations in supporting entrepreneurs worldwide!
A decade later, in 2023, Mike returned stateside. His time nurturing European Digital Health startups has endowed him with a unique global perspective, an invaluable asset when liaising with healthcare stakeholders today.
Mike’s entrepreneurial streak doesn’t just stop at mentoring. He’s launched and steered numerous ventures, experiencing firsthand the delicate balancing act of managing operations while hunting growth avenues. His tenure as an investor and lender lends another layer to his comprehensive understanding, ensuring his clients gain insights from every conceivable angle.
Before pioneering Understanding eCommerce, Mike was an integral part of Third Coast Capital, overseeing its evolution into the 4th largest venture debt provider in the U.S. His keen insight was instrumental in underwriting ventures exceeding $100 million.
But Mike’s expertise isn’t restricted to startups. Earlier in his career, he was a linchpin at Southport Systems, Inc., advising on asset management, leasing, and credit underwriting. Additionally, he managed several leasing portfolios.
Academically, Mike is fortified with a B.S. in Commerce from DePaul University, Chicago. He’s also a proud alumnus of the 1997 Venture Capital Institute (VCI) class and the 2006 Leadership San Francisco (LSF) cohort. A believer in giving back, he’s imparted his finance, marketing, and business planning knowledge at various institutions and even mentored at-risk youth.
Mike relishes life in San Francisco alongside his partner, their daughter, two loyal dogs, and a rabbit who rules the office, ensuring life is always bustling!
In Mike, you don’t just find a consultant or a coach but a seasoned traveler of the startup journey who’s walked every path, ensuring you always have a trusted guide by your side.
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