Maximize Your Digital Marketing Reach
Find and Engage Your Best-Fit Students
Reach Gen Z where they are—on their favorite apps and devices—with Encoura Digital Solutions.
Free Resource:
Four Digital Solutions That Enhance Your Ongoing Enrollment Strategies
“Fresh perspectives on nuanced areas that I just wouldn’t think about while also helping me to refine the data. The strategies he provides in these areas are spot-on.”
“We shifted our digital efforts to Custom Audience Targeting, social media, and Over-the-Top TV ads, where we saw large success.”
React with Speed:
Launch a campaign in 10 business days or less.
Evolve Your Digital Marketing Strategy to Reach Gen Z
How you engage with prospective students and their families needs to evolve with emerging media trends. As a team of experienced enrollment leaders, we work in tandem with your traditional engagement methods and provide targeted digital media strategies to help you navigate the ever-changing digital landscape.
We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
We’ll ensure you meet your institution’s enrollment goals by keeping your mobile, social, and digital media strategies fresh.
We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
We’ll ensure you meet your institution’s enrollment goals by keeping your mobile, social, and digital media strategies fresh.
What if Your Biggest Competitor for FTIC Enrollment is…Target?
The Best Way to Engage Prospective Families Earlier in the Recruitment Cycle: Residential Geofencing
Our Favorite Digital Enrollment Drivers
Next-Gen Custom Audience Targeting
Takes students you know and reaches them with high frequency over their most used platforms and devices (smartphones, laptops, tablets).
Programmatic Audio Advertising
Leverages Spotify, Pandora, iHeartRadio, etc. Ability to target by age, geography, and genre of music.
YouTube Pre-Roll Advertising
Ability to target teens looking for colleges or transfer schools. Puts your video message in front of tens of thousands of cohorts efficiently.
Search Engine Marketing
Most efficient means of getting your message in front of people who are actively shopping for education through Google searches. A cost-per-click strategy.
TikTok Audience-Based Advertising
Reaches a predominantly teen audience in your target market.
Connected TV (Over-the-Top (OTT)) Advertising
Leverages OTT platforms including Hulu, Sling, Vudu, and Xbox. Ability to target by age, geography, and an interest in education. Reaches students and parents at home.
Making the Class: How to Measure the Success of Your Digital
Media Dollars
You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?
Request a Meeting with a Digital Solutions Consultant
Our digital partners receive a complimentary report that stacks your institution’s online presence against your peers and identifies new opportunities to reach prospective students.
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