The main goal of an eCommerce brand is to attract buying customers, and here, – below are a few clear ways you can do that with the right digital marketing strategies and clearly defined personas, based upon your customer analytics.
These videos capture an audience’s attention instantly, similar to the global phenomenon TikTok, which currently has over 800 million active users worldwide. Video providers are seeing how content from this app is spreading quickly through social media, and they hope to replicate this success in other digital marketing strategies.
Ayima is a digital marketing firm specializing in performance SEO, analytics, and paid media, and highlights how even YouTube has presented itself as a platform for shorter, viral content:
By understanding your target audience, you’ll understand what they like and don’t like, and you’ll be able to explain how your product fits into their lifestyle.”
Tell them how they would benefit from buying your product. However, don’t get too carried away writing large product descriptions. Ideally, they shouldn’t take any more than three minutes to read.
Many eCommerce brands have trouble creating enough content to support their marketing efforts. Influencer marketing solves this, as it is one of the most effective ways to spread awareness about your brand.
The Next Scoop lists some of the benefits to collaborating with influencers including having a ready made audience. Influencers are content creators, each with their own unique style, effectively supporting your content strategy by making original content for your products, and churning out a steady stream of high-quality content for their audience.
Even though influencers might not promote your brand directly, they are putting your products in the spotlight and adding value to them through tutorials and product reviews. Influencers have followers who trust them, so they can create a buzz around your products, boosting sales in the process.
2020 has caused an influx of businesses to shift online. However, online trends are always shifting, and these trends should be adopted as quickly as possible in order to stay ahead of the competition. So, make sure you research into how else Conversific can help you!
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