Hotel digital marketing, also called hospitality marketing or hotel online marketing, means creating and maintaining your hotel’s online presence. It includes social media, search engines, and third-party directories.
Quality and effective hotel digital marketing, like the efforts done by Embassy Suites Charleston SC will increase your visibility and help you get more bookings. Some tips to improve your hotel’s digital marketing efforts can be found here.
Make Sure Your Hotel’s Listed on Google
Before the internet became the go-to resource for finding something, people used the Yellow Pages to find business information. Everyone was listed here, from government officials and plumbers to hotels and car detailing services.
Today, the Yellow Pages are extinct; however, you can find the same information online. If you want to ensure your hotel has the best chance of being found, make sure it is registered on Google. You can register for free and then utilize the options and features to ensure all your information is included. While you should fill out as much information as you can, you need to ensure all the contact details of your hotel are included.
Create a Website for Your Hotel
Having a website is the next logical step in your digital marketing efforts. You need to do more than just post some pictures and a few lines of content. You need to make sure your website shows off the amenities offered, the hotel’s location, and everything else your hotel offers.
Optimizing Your Website for Mobile Devices
Most people search via their mobile devices today rather than a desktop computer. Because of this, you must have a mobile-friendly website.
Along with having a mobile site, be sure that your entire booking experience is as smooth and hassle-free as possible. When you create a mobile-optimized site, it will help to increase bookings and maximize your revenue.
Invest in Website SEO
SEO actually stands for search engine optimization and is another must-have feature of any hotel website. When you get the SEO right for your website, it will increase its visibility, which means more people find you and book with you rather than the competition. Also, smart SEO efforts will help you strengthen your entire online presence.
Focus on Local SEO
While general SEO is important, you should also focus on local SEO as a hotel owner. This will help ensure your site appears in the local search results. To implement local SEO techniques, all you have to do is mention the area where your facility is located and places nearby. Google maps will do the rest once you have optimized the site well enough.
Invest in Ads
You can use ads to help make your hotel website more visible, as well. Be sure to place and create these ads strategically. You can spend as much or as little as you want, but you need to ensure the content is concise and helps to get your point across. While there are a lot of ads for hotels, you have to consider what the competition is doing and then do it better. This will help ensure that your ad is clicked on rather than the competition.
Creating a Marketing Plan for Your Hotel
When it comes to creating a marketing plan for your hotel, there are more than a few factors to consider. Be sure to keep the information here in mind, which will help you create a smart and viable strategy that will help you achieve the desired results. Being informed is the best way to make sure your hotel is found online and that you get the business that your competition is trying to steal from you.
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