Learn the most effective and under-utilized digital marketing strategy for Pilates and boutique fitness studios.
Today I am talking to Mike Williams from Digitally Fit. I got introduced to Mike by one of my Pilates website clients who’s been working with him for a few years now. My client was raving about how much Mike has helped her small Pilates home studio grow. My curiosity picked and I reached out to Mike with an offer to record an interview and discuss marketing strategies that he finds most effective TODAY.
Digital advertising is one of the questions that I get a lot from my Pilates studio owner clients. It’s an important part of growing the business and finding the right clients to walk through your doors. However, many studio owners who tried doing advertising on their own found out that it was expensive and hardly brought any results at all. Today more than ever Pilates studios need reliable forms of marketing to bring in new clients through their doors so I asked Mike to share his BEST and MOST EFFECTIVE strategy that he teaches to all of his coaching clients.
We will be talking about retargeting campaigns. Don’t worry if this term seems foreign to you. Mike will describe in detail what it is and how you can make this marketing strategy work for you. This is a cost-effective advertising strategy that has helped many privately owned gyms, boutique studios and local businesses grow their customer base. If set up correctly, this strategy can help you lower your advertising budget by 75%!
Recap of our conversation and important links:
1. I’ve tried digital advertising and to didn’t work for me. What did I do wrong?
2. What is “retargeting”?
3. What are the best platforms?
4. What ad formats works best?
5. What is the best conversion goal for your ad?
6. What budget should you set for your marketing campaign?
7. How much traffic should your website have in order to run a retargeting campaign?
8. How time consuming is ad management?
9. How to write emails that your subscribers actually open?
10. How often should you email your list?
11. What should I write about in my weekly newsletter?
Do you want to learn more about retargeting?
Have questions or need help with your digital marketing campaign?
Get in touch with Mike at DigitallyFit.biz.
Mike Williams transitioned into the fitness world after spending 2 decades in corporate life. His passion for helping others soon expanded beyond his facility as he bonded with other fitness professionals trying to grow their businesses. He recognized that most fitness professionals, himself included, were skeptical about seeking assistance although they universally needed help in some area of their business.
As a fitness business owner, Mike developed a passion for digital marketing and continues to educate himself on this ever-changing landscape. He understands the challenges that face local brick and mortar businesses and enjoys helping them create marketing strategies tailored to their needs.
Outside of work, he enjoys spending time outdoors with his wife and their 5 boys.
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