Strong data and content underpin today’s digital marketing strategy for any pharmaceutical and healthcare brand.
If you’re marketing to healthcare professionals, you need to reach them at the right time, with the right message, in a way that fully integrates with your sales team. You’ll need strong content, ways to amplify your meeting programmes, the right key opinion leaders (KOLs) and effective media placements.
If you’re marketing direct to patients, you’ll also need your search engine marketing working brilliantly, and websites that take patients on a journey to understand their therapy area and how your brands provide what they need.
Critical success factors in marketing strategies for pharmaceutical and healthcare brands
Here are a few key areas to explore
How we can help boost your pharmaceutical and healthcare sales
Our team guide you, co-create the plan, and steward its execution. We coach your colleagues to strengthen their marketing and digital skills through face to face training or elearning with the Digital Training Academy to embed your new marketing strategy.
Our formula
Global team
Headquartered in London, we partner global brands and have been driving marketing and digital transformation since being founded in 2000. We run local marketing programmes for organisations across Europe, United States, Asia, Latin America, Middle East & Africa.
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