Digital marketing goals should be specific, detailed and clearly defined. If you want to increase sales or website traffic with digital marketing, define the goals with specific numbers.
Marketing goals must be easy to measure using quantifiable data. Examples of measurable goals include generating 20 new email newsletter signups or 30 new contact form leads per month.
There is nothing wrong with being optimistic about your digital marketing campaigns, but you should create goals that are realistically achievable. You can’t expect to grow your small business into a Fortune 500 company overnight.
Every business has specific and unique needs. It’s important that your digital marketing goals are relevant to your business’ needs. A real estate agency, for example, may seek additional leads from prospective home buyers, and an e-commerce business that sells dresses would want to target women.
Time-Based
Finally, your digital marketing objectives should be time-based. Attracting 30 new customers, for instance, doesn’t specify a time. It takes time to achieve a goal. And without a time frame, this isn’t an effective way to measure success.
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