Finding customers for your equine business requires a strong marketing strategy. Digital marketing is one of the most effective forms of marketing and involves marketing your business online. But just what types of digital marketing methods should you use?
There are so many types of digital marketing to explore, however not all of them may be relevant to your company. This post delves into some of the strategies that are most suitable and effective for equine businesses.
Target the right keywords
Search engines like Google and Bing are huge sources of business for many companies. However, in order to attract customers through these search engines, you need to make sure that you’re ranking highly for the right search terms.
This involves targeting the right keywords on your website. There are keyword research tools that you can use to identify the best keywords to use. Alternatively, you can hire an SEO company to identify keywords for you and implement them across your site.
Keywords aren’t the only means of boosting rankings – other tactics like improving page speed and increasing backlinks can also help to improve your rankings. An SEO company can help you implement these measures.
Show that you’re a horse expert
Customers typically put their trust in people that are knowledgeable. Showing customers that you’re an expert in your field could help you to secure more business.
Just what are some ways of doing this? A popular digital marketing tactic is to create informational content. This could include sharing facts on social media, writing blog posts on horse-related topics or even creating informational videos.
The big mistake companies make with marketing is making their content too heavily promotional – informational content is often just as important for establishing credibility.
Share personal photos and stories
Your fellow equine-loving customers are going to warm to you more if they can see that you’re not just knowledgeable but personally invested in the care of horses. Sharing personal photos of your horses and various stories involving them is a great way to engage your target audience and earn their trust. Such photos and stories could be particularly important if you own a riding school – getting to know your horses could be essential for your customers.
A few content ideas to consider could include video diaries, blog diaries, social media updates or personal bios of your horses on your website.
Create video content
Videos are one of the most effective ways to grab customers online. Video content gets 48% more engagements than other types of content on social media. Videos can also be used to develop a YouTube presence, plus they can be embedded onto your website to increase conversions.
Videos could be instructional or they could be purely informational. You can even take videos purely for entertainment value. Just make sure that they’re all horse-oriented and that they’re semi-professional in quality.
Interact with social media users
A mistake that many people make with social media marketing is not actually being social. If people leave comments on posts, make sure to like and reply to these comments. You can also encourage interaction through questions and polls. Eventually, you may start to get followers regularly commenting, allowing you to build an online community that will make you more credible.
Make sure to also follow other equine-related social media pages and comment on their content. This can further help you gain exposure.
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