If you were alive in the 1960s, you would have seen a world vastly different to what we enjoy today, and in just 60 years, we have revolutionised society in many ways. The business world is almost 100% digital, something the global pandemic has been responsible for, by forcing many people to shop online, and if your business is suffering due to Covid-19, perhaps the answer lies in digital marketing.
The Digital Future
The Internet of Things is just around the corner, and if you have yet to invest in some form of digital marketing, check out packages that are run by industry experts who can work their magic on your social media platforms. Facebook, for example, offers the small business owner huge potential, yet such is the complexity of social media marketing (SMM), you really do need to enlist the help of experts. The global pandemic has seen a surge in e-commerce, as people look to minimise social contact, which means all businesses should be looking for ways to improve their online presence, and that includes social media marketing and search engine optimisation.
Search Engine Optimisation
With millions of online consumers using Google to source products and services, you simply can’t afford to overlook SEO services, and by having your website optimised for search engines, you will receive much more web traffic, as people can see your platform in their search results. Of course, the best place to be is on page one of search results, and depending on your industry, this might be possible over a period of a few months. Once you do reach that coveted first page of search results, you will have to maintain the SEO service, due to the ever-changing nature of the Internet, so budget SEO as an ongoing expense that will pay you big dividends. Think of Google as being a map that enables online consumers find your store, which is actually what a search engine does, and with an SEO technician who fully understands the complex algorithms that search engines use, you can be sure of great results. The more optimised your site is, the more users will find you, and as Google evolves, you will keep pace with the changes, thanks to your association with a leading SEO provider.
Google Ads
This can be a very effective way of getting your message in front of the right people, and with the help of a professional team of SMM experts, your Google Ads campaigns will bring a good ROI. As you would expect, pay-per-click advertising is complex, which is why you need to enlist the help of a leading results-based SEO agency, who can identify your target groups and discover what they look at online, which enables them to have your ads pop up on the right content. Click here for a great article on how tech can help your business, which is well worth a read.
Outreach Blogging
This is one of the best ways to put inbound links onto the web, which involves creating professional blogs and articles on all aspects of your industry. These blogs contain carefully placed links to the client’s landing page, and are posted on very popular blogging sites and when a reader clicks on the link, they are taken to the client’s landing page. The SEO agency would have packages ranging from 10-500 blogs per month, indeed, many clients place a standing order, which gives them a steady stream of inbound links going onto the Internet, and the more you invest, the more visitors your site will have. Rather than trying to sell the client, the approach is to give users valuable and practical information on all aspects of your sector, and the blogs are written by leading online bloggers who know how to engage the reader.
Social Media Marketing
There are two aspects of SMM, the first is creating a large social media following, which is achieved with daily posting of quality content, then there are Facebook ad campaigns, which put your message in front of many thousands of users. Some techniques used to create a social media following include posting short ‘how to’ videos and clips that introduce your team, along with engaging articles on all aspects of your industry. It is important to give people faces to connect with the organisation, and this is encouraged through comments made on your behalf by the SMM team, who are always looking for ways to strengthen your online reputation.
Customise your Growth Strategy
When you sit down with a professional social media marketing team, the first thing to do is define your target groups, and this enables the experts to create an aggressive Facebook marketing campaign. There are almost 20 million Australians using Facebook on a daily basis, and the SMM team can hone in on people who are interested in your products or services, and your professional ads will pop up on their feeds.
Qualified Leads
If you would like a steady stream of qualified sales leads, the Facebook marketing team can achieve this and more. In a matter of days, you can be receiving confirmed leads that came from your Facebook ads campaign, and with an ongoing service, you will enjoy a steady source of strong leads to fill your order books. With a skilled team handling your campaign, you are free to focus on improving the customer experience, and an ongoing campaign will deliver the right results.
Even after the Covid-19 pandemic, e-commerce is quickly becoming the new normal, and if you engage a top SEO agency, you can create a very strong online presence that keeps you ahead of the competition. Social media offers tremendous potential for every business, yet without expert guidance, your campaign can be less than profitable, which is why you need to enlist a high-performing SMM team. That’s all they do, and, of course, they are very good at driving traffic to their client’s platforms in a variety of ways, and their arsenal of tools are used in a flexible way, to tailor to the client’s business.
The best time to start digital marketing is now, and a Google search will put you in touch with a leading Australian SEO agency that has all the solutions to turn your business around.
Cover Image Credits
Photo by Carlos Muza on Unsplash
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