Reza Sarmadi,
CEO at Agency 41, has over 22 years of experience in digital marketing, having
started working in this sector from ‘97. As a startup entrepreneur, Sarmadi has
understood how to market himself and everything else since he was in high
school. His first personal website, created during his sophomore year, received
several awards, proving that he had a flair for marketing even back then.
When Sarmadi developed and launched an
online music community in the same year, its 120,000 active visitors ensured
that it was featured on Excite.com, even before the times of Google.com, as the
hottest entertainment site of the month. This is the type of success that has
followed him throughout his career.
Content marketing strategy has become crucial for
successful growth
According to Sarmadi, the basic principles
of marketing have not changed much since he first started out. However, content
marketing is one area that needs more care now than ever before, and getting it
right will take any business to new heights.
Consumers and businesses can both benefit
from content marketing. Search engines and their algorithms, which are
constantly improved, help web crawlers reach businesses and help to satisfy
their thirst for useful information.
Entrepreneurs, digital marketers, content
marketers, and copywriters can read and leverage his 2020 Guide to Content
Marketing to learn how to use content to satisfy the needs of both
consumers and businesses.
How can a content marketing strategy be kickstarted?
The six basic steps to kickstarting a content marketing campaign are easy but need dedication and determination to get it right.
Delivering content to the right people
Determining and targeting the right people
is the first strategy so that content does not get wasted on uninterested
parties.
Understanding the likes and dislikes of an
audience ensures that they are reached with their desired content. The content
needs to be unique and yet interest them.
Content format is important
Once it is determined which the targeted
audience is, it becomes easier to determine the format of the content. This
does not always need to be blog posts, but can also include Webinars, Podcasts,
YouTube videos, and SlideShare slides.
Choosing the right channels
Social media is one of the best ways to
reach most audiences today since just about everyone has access to at least one
platform. The idea is for businesses to target the platforms that their
consumers are using. People like to share and comment and this all measures the
success of a campaign.
However, emails are still a popular form of
sharing content marketing and can be used successfully for B2B marketing too.
These can be to the point and offer incentives.
Pay-per-click advertising can target very
specific audiences with ads that are specially created for them.
Blogs are informative
Regular blogs that are well written and
informative can reach the right audience when promoted correctly. They must be
optimized to make them visible by search engines.
SEO is significant
SEO rules should be adhered to and keywords
and phrases are important. Content marketing is also improved with inbound
links.
Customers need incentives
Content marketing is about getting contact
information from the target audience. In order for them to willingly part with
it, they need incentives. Offers like eBooks, Whitepapers, Webinars and
Podcasts can be offered in exchange for their details.
“Expert Tips” for recreating existing content marketing
An avid writer about all things marketing,
Sarmadi has written many blogs that offer expert advice. His “expert tips” to
businesses that want to optimize their content marketing includes some
interesting strategies.
Before promotion techniques are used, an
existing site needs to be improved and this includes buttons for sharing and
Calls to Action. Some of his other advice includes:
Content audit
This entails improving existing content by
improving SEO and even eliminating content that is not relevant.
Boost blog performance
Longer posts do better with SEO, summarized
videos can be incorporated into posts, internal links can be included, guest
blogging on other blogs, and relevant comments all enhance blog performance.
Other tips
Social media promotion techniques are
important, but posts should be regular, and should never miss the time when
audiences are active on their favorite platform. Other important tactics
include hashtags, creativity and specially designed posts that are not just
copy-pasted between social platforms.
Reza Sarmadi decides to offer his expertise to others
again
By offering his services to others again, Reza
Sarmadi wants to help other people with their digital marketing, and often
gives free advice to people who work in less privileged sectors with lower
incomes.
His goal is to help organizations of all
sizes create clear, consistent and effective content marketing strategies.
Sarmadi is a master at achieving his goals.
The post Digital Marketing Tips for 2020 with Reza Sarmadi at Agency 41 appeared first on BestTechie.