Reposted Article, Orginal By Kate Owinski 5-26-2021

Now that the cannabis business is in the process of being legalized in more and more countries all over the world, it is the ideal time to get into the market and grow your own business. However, conventional ATL (above the line) marketing methods are now practically useless in this era of digital marketing. You will have to harness the awesome power of the digital world to get results while spending only a fraction of the amount you would have to pay for a large-scale marketing campaign. Let us check out a few of the more important digital marketing tips for your nascent cannabis business:

Optimize Google’s My Business Profile

All businesses require a good location and an easy means of getting to this location. Google My Business (also referred to as GMB) is a one hundred percent free tool for business owners who may use it to manage their business listing in Google’s search results. With the help of this tool, it will be possible for you to ensure the success of your business. (Think yellow pages, but more interactive.)

It would not be wrong to assert that creating and maintaining your cannabis business GMB profile is very important for your overall marketing success. According to various surveys, almost 90% of the people who conduct local searches on their smart devices, tend to visit that business on the very same day.  The lack of a GMB profile will give your competition an extra edge and deprive you of a lot of potential business.

Use Proper SEO Techniques

Search engine optimization is vital to the success of just about any business. However, it is extremely important for your cannabis marketing campaign since your whole marketing plan will be online. Using creative keywords, metaphases, meta descriptions, and meta tags can go a long way in making sure your site gets picked up in the top ten of the search engines’ lists. Here it is important to understand that black hat SEO techniques (such as putting the same keywords hundreds of times in the background), don’t work anymore. Today’s advanced algorithms are based on AI technology and using such methods will only decrease your site’s ratings in the long run. However, using the proper methods and pictures with their meta descriptions and SEO customizations will lead to better results in organic searches. An even better idea would be partnering with an SEO expert who will make sure that your site will rise in the rankings and they will be able to grow your business.

Use Digital Marketing Consultants

Collaborating with a digital cannabis business consulting firm would be a truly awesome idea because these people are the proven experts in this all-new and up-and-coming industry. These experts will be able to guide you so that you will be able to optimize your social media and other aspects of a digital marketing campaign. In fact, cannabis consulting firms are some of the best ways of making sure that your business is a hit.

Embrace the Power of Social Media

Social media is arguably becoming the go-to place for just about everything. From news and information to sales and purchase, social media reviews have more impact than an advertisement. This is because the reviewer is a fellow peer who stands to gain nothing from the business he/she is promoting. Since it is part and parcel of our everyday lives, it will give your customers the perfect opportunity to check out your products at virtually no cost. You can also allow them to gain insights into your company so they become more familiar with your brand and your products.  You can also use it to highlight any promotions you have going on at the time.

Conclusion

Cannabis farming and retail is a bold new frontier. One that is practically guaranteed to give you awesome results if you do it right. However, this business does not require any expensive above-the-line promotion and advertising activities. The online world is the ideal medium in which you should market your cannabis and marijuana-based up-and-coming products. You can use the help of a few cannabis marketing and consulting firms to get the job done. Good luck!