1. Research
Research on your business and competition. You need to plan on how you want to strategize in the online market. Hence, collect as much information as you can on how effective your digital marketing could be. From keyword research to what your immediate competition is doing with regards to their website design. You will also have to look at any website trouble areas that may exist. For example, is the website correctly optimized with the right tags?
2. The Right Audience
Fully understand what you are trying to get out to the audience and knowing what they want and where they are. Imagine starting a business on web design and marketing it on websites focusses on construction services. You’d most likely get no ROI! Connects with targeting the right customer base. In fact, it would make sense to understand related business (competition).
3. Investment in Digital Marketing
Knowing your monthly budget will allow you to streamline and plan effectively. Advertising can either be expensive or free. You could argue that the more expensive it is the more customers you’d expect? Of course, some digital marketers could say that. But, that’s not the complete story. Not all platforms offer the same advertising and return on investment. So, knowing what category your business fits in is most crucial and having a good idea in the outcomes will help you better invest.
4. Visual Creativity
Clean cut and attractive visuals will not only engage the viewer but also allow them to stay on the site. In fact, grabbing customers attention will need to be achieved in the first few seconds of landing on a webpage. Yes, not much time, hence why a carefully crafted web page or digital marketing campaign should be set. Also, standing out from the competition is another key when staying ahead, hence original attention-grabbing visuals should be used. Another way to stand out would be to introduce Rich Snippets, that allows additional content to be displayed on search results.
5. Geo-Fencing
Geo-fencing is basically a location feature, that makes digital marketing techniques unique and targeted to specific geographical locations. In fact, it helps specify where you want your services or products to be shown. For example, you may only want to offer your services in a specific Geo-Fence border around the city and nowhere else.
6. Multiple DIrectories
Though Google is the primary search engine, it should not be the only place where your business is placed. In fact, the likes of Bing and Yahoo should also be included. Alongside other directories where potential customers could find your services and/or products.
7. Product Listing Advertisements
Product Listing Ads are ads display more detailed information to users than standard text-based ads. This, in turn, encourages potential customers to click through to your website. The information in the ads come from your product data feed. These are also referred to as shopping ads and can appear on various platforms. Examples include Amazon, Google Search, Google Shopping, Google Image Search, as well as on the Google Search Partner network.
8. Search Engine Optimization
SEM and SEO are great things to invest in when marketing your business on the internet. Search engines are used most often by people, hence why a website should be optimized via SEO. Search Engine Optimization will allow your website to pop up during searches. In fact, SEO is found to be the most effective way to grow an online presence.
9. Web Analytics
Knowing what’s working and what isn’t when it comes to digital marketing will allow you to adapt and make adjustments to your strategies. Hence, why web analytics should be set up and monitored on a regular basis. For example, your business could see cyclical peaks or an influx of traffic during an online promotion. Such data will allow you to create a better platform and practices that work well.
10. Quality Content
Adding original digital content is one core factor when it comes to page one ranking formula and will help our website. In fact, the benefits of blogging will assist in a websites ranking, online presence and should be a regular part of website updates. After all, getting the right content out to existing and potential customers will create brand/product/service awareness.