COVID-19 is changing how many companies do business, specifically how they get customers’ attention. Physical advertisements, like billboards and signs, can still be useful, but many customers are turning to online methods of shopping at an increasing rate. To continue to compete for their attention, you need to move your marketing operations online as well. Here is how you can use digital marketing to improve business during the COVID-19 pandemic.
Blog Posts
Blog posts have been used as an advertising method for a long time, but that does not mean that they are not effective now. They serve two purposes. The first is to establish your company as experts in a particular field. This is something that customers look for when choosing a product or service. They only want to shop with companies that can prove that they are more than competent in a specific area. The other purpose is to create SEO-rich content for your website. The more content that ranks well you can have on your website, the higher you will show up in search engine rankings. Writing blog posts can be easy, but can require a time commitment since you need to post regularly. There are companies that can help you create content, like blog posts, to use on your website.
Lead Magnets
Lead magnets are a way of incentivizing customers to interact with your company. They can take many forms, and you usually see them as a free digital product for signing up for a newsletter. Lead magnets are effective at bringing potential customers into your sales funnel. How successful the lead magnet is will depend on the type of value that it provides customers. You want to make sure that your lead magnet offers enough value to incentivize customers to take action. Otherwise, they won’t be motivated.
Backlinks
Backlinks are an effective way to drive traffic to your online store by making it easy for potential customers to find your store. A backlink is a link that you place anywhere that is not on your website, and that links back to a part of your website. For example, you can write a guest blog post for another influencer in your industry. In that blog post, place links to products, services, or information on your website. That way, customers will be taken to your site if they click the link. Backlinks also help with SEO rankings.
SEO Website Pages
The pages of your website can also serve as a means of attracting customers. When customers use search engines, those search engines look for relevant web pages that use keywords related to the search. You can use this to your advantage by optimizing your webpages for search engines. The higher your pages rank, the more likely you are to be the top choice of customers looking for a product or service that you offer.
Setting up pages for SEO can be confusing if you have never done it before. There is a simple process that you can follow for success every time. Start by finding keywords that are related to your products and services. Most search engines have company and third-party tools to help you identify the right keywords. Use those keywords effectively in your content so that those pages will show up in search results. Make sure that your pages are formatted properly and conform to the rules of each search engine to ensure that you will be ranked.
While SEO can be a consistently effective and reliable solution for driving traffic to your website, many businesses struggle with SEO. Between confusion over the process and not having enough time to focus on developing SEO content, it becomes one of the things that business owners fall behind on. Fortunately, there are companies that can help you with your SEO needs whether that means developing content or optimizing the content that you already have.
Hiring a Digital Marketing Specialist
Finding ways of improving digital marketing practices may seem overwhelming for many business owners. There is enough that needs to be done in a day besides this, which is why many business owners fall behind. With the world changing so significantly thanks to the pandemic, you can’t afford not to have a strong digital marketing focus. Many companies that have not successfully made the transition have already filed for bankruptcy. You can avoid losing your business by investing time and effort into attracting customers online.
Hiring a digital marketing specialist can help you develop a more effective digital marketing process for your company. At KitelyTech, we have experience and the resources need to create effective digital marketing policies for companies. Our marketing team has extensive experience working with companies in many different industries. Call us at (312) 254-8248 to schedule a consultation so that we can help you keep things running smoothly through the pandemic.
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