Digital Marketing Tools and Platforms

Originally published: August 02, 2019 11:56:47 AM, updated: May 19, 2020 08:26:18 PM

If you are a digital marketer and want to successfully promote your company’s services or products, you definitely need to play with some tools. For example, if you intend to create a Facebook’s Lead ad to collect email addresses and sync them directly to MailChimp in order to customize an email marketing campaign for these emails, then you need to use a tool like Zapier.

A perfect digital marketing planning framework on the web is RACE, and it’s divided into 4 stages as below:

Each stage has its own tools that can work parallel in order to enhance the stage process, and below are the important tools you need to use in implementing the 4 stages:

The tools you need in this stage are:

Website Audience Comparison Tools: Tools below are perfect for digital marketers to get detailed insights about the website visitors and source traffic.

Digital Analytics Tools: Google Analytics is the best tool on the web to get detailed website insights such as audience, acquisition, behavior and conversions – don’t forget to create your goals.

SEO Keyword Analysis Tools: Keyword analysis is one of the most important activities in the search marketing field, and tools below are highly recommended to achieve that.

SEO Rank Checking Tools: This is important to check your keyword rankings positions in the search engines such as Google, Bing, etc.

SEO Website Crawling Tools: Typically for the purpose of website indexing. Tools below should help you to know the indexed/not indexed website pages as well as the crawling errors.

SEO Backlink Analysis Tools: Without knowing your backlink profile is like running over a minefield with a blindfold.

AdWords Paid Search Analysis Tools: To benchmark your current performance of your AdWords paid search and see where you need to improve.

Influencer Outreach and Management Tools: To identify, map and track the most relevant social media influencers.

Data Management Platforms and Audience Targeting Tools: Helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Content Management Systems Tools: These tools are used to create and manage digital content.

Blogging Tools: Designed to make you a better blogger. If you are in the SEO field and want to improve your link profile, blogging is the best choice.

Using this guide to create a website or blog can help build a solid foundation to win at organic SEO.

Content Curation and Authoring Tools: If you want to gather information about a particular topic or area of interest, you definitely need to use these tools.

Landing Page Creation and Testing Tools: To win a high conversion rate, these tools can help achieve that.

Digital Asset Management Tools: Perfect for organizing, storing and retrieving rich media as well as managing your digital rights and permissions.

On-Site Push Notifications Tools: Push notifications allow your website visitors to opt-in to timely updates as well as help you to effectively re-engage visitors by providing them with customized content.

Ecommerce Cart Recovery Tools: Tools to recover lost customers after they abandon their carts.

A/B and Multivariate Testing Tools: To help you create an experiment where two or more variants of a web page are shown randomly to your website visitors.

Ecommerce Management Tools: To help you manage the ecommerce website and stay competitive.

Product and Customer Review Tools: That’s what turns your customer touch points into trust points.

Call Tracking Tools: To know which ads are working, which agents are performing, and make the most of every call.

Live Chat Tools: To quickly handle customer service – in real time.

Social Media Listening Focus Tools: To monitor your social media channels for mentions of your brand, competitors, product, and more.

Social Media Campaigns Tools: If you want your social media marketing to be effective, you will need to invest in these tools.

Online Customer Service Tools: You can use to empower your customers and foster an environment for future success.

Customer Relationship Management Tools: To manage your company’s interaction with current and potential customers as well as sales tracking.

Email Marketing Tools: Help you to achieve your email marketing campaign Goals.

Conclusion

Enhancing your digital marketing campaign is a big challenge now a days, but using above tools you will be able to reach, interact, convert and engage your audience effectively and win a high return on investment.

If you have any suggested tools, feel free to contact us via this link.