Digital Marketing Tools Marketers Must Know In 2022

Without comprehensive digital advertising campaigns, a business is like a ship with no sails. It’s not going anywhere.

You will need to market your business online if you want to make it stand out in today’s fast-paced environment. Digital marketing tools are a great tool for this.

Digital Marketing is the act of selling and promoting products/ services via digital marketing channels such as email, search engines, and mobile apps. Although digital marketing platforms can help you create a strategy, they won’t do all the work. However, the right technology stack will help you outperform your competition.

We have compiled the top digital marketing tools for marketers to help them reach their full potential.

The list has been broken down into 9 key categories that are most important for any business. To jump to the section you need, click on any link below.

SEO tools

SEO is no longer a trendy trend. Even the most non-techie marketer today understands the importance and value of search engine traffic.

But SEO optimization can seem difficult to master, especially if you are just starting. Below are the top 3 SEO tools. These tools will allow you to see which aspects of your strategy are working well and where you could use some tweaking.

It’s worth a look!

1. Shopify SEO Suite

Your website may load slow and rank low in search engine results for many reasons. Your website may not load quickly due to high-quality images, broken links, or weak social connections.

Shopify SEO suite will help you solve all those issues! As the tool supports all essential features such as structure data and images, it is an effective solution to optimizing websites.

Shopify SEO Suite allows you to auto-insert and compress ALT tags to images to speed up your website’s loading speeds. Auto-add Google structured data allows the search engine to better understand your content and rank it higher on the search results page. It is also completely free!

Its dedicated and professional customer service team will respond to all your requests with lightning speed. If you have any questions, don’t hesitate to contact them.

Shopify SEO Suite is completely free. All features are available with unlimited usage, making it one of the most popular SEO tools. There are no setup fees and other hidden charges.

2. Ahrefs

Ahrefs , another SEO tool that can help you boost your website traffic, is Ahrefs . They provide data on over 150 million keywords in the US, as well as data for 150 additional countries.

This tool is ideal for competitive analysis. It allows you to see who links to your competitors, their top pages and many other details. The Content Gap tool allows you to see how their content ranks. The Top Pages tool also allows you to see which pages receive the most traffic, and how much traffic is going to your competitors’ websites.

This tool is essential if you want to establish a solid foundation for your marketing success.

Pricing plans:

• Lite Plan: $99
• Standard Plan: $179
• Advanced Plan: $399
• Agency Plan: $999

3. Moz Pro

Moz Pro’s website explains that this tool is “the all-in-one, proven SEO toolset” that will give you the best SEO solutions for your business.

Moz Pro Spider allows you to perform a site audit, which will highlight any potential problems and provide insight. You can also track the rankings of your website over hundreds, or even thousands, of keywords per site.

A keyword research tool can help you determine the keywords and combination that are most effective for your target audience. It also includes a backlink analysis tool which mixes various metrics including anchor text in links, estimated domain authority , and estimated website traffic.

Moz Pro allows you full access to MozBar, SEO insights for Chrome, one-on walkthrough and keyword tracking on multiple engines. You can still access a variety of tools even if you don’t sign up. A vast support community is available to provide guidance and assistance on a wide range of search marketing issues.

Pricing plans:

• Standard: $99 per month
• Medium $149/month
• Large: $249/month
• Premium: $599/month

4. Yoast

Yoast, a popular WordPress plugin, works well with Gutenberg as well as the Classic editor. It is a great tool to optimize your content for search engines.

This tool allows you to easily add SEO titles and descriptions for all pages and posts on your website. Yoast can also be used to add Open Graph metadata and images from social media to your articles.

Yoast also automatically generates an XML web sitemap for all of your website content, making it easier for search engines to crawl your site. If you’ve been using an SEO plugin, it will allow you to import your SEO data quickly.

This tool is updated every two weeks to reflect Google’s algorithm, so you can always keep up-to-date with your SEO.

Pricing plan: While the Yoast plugin is free for WordPress, the premium paid plans are based on how many sites you need to monitor.

5. SEMRush

SEMRush is highly recommended by many SEO professionals, bloggers, marketers, and small businesses of all sizes. It provides a complete set of tools that will help you increase your traffic.

SEMRush helps you find keywords and search terms you can rank for. You can also do competitive research to see what keywords your competitors rank for and how you can beat them.

The SEMRush SEO writing assistant tool can help you improve the content of your website to rank higher than the top ten results in your search term. You can create more SEO-friendly content by integrating it with WordPress.

Pricing plans:

• Pro Plan: $99.95/ month
• Guru Plan: $199.95/ month
• Business plan: $399.95/month

Email marketing tools

Digital marketers are hugely interested in email marketing. Email marketing is still one of the best ways to connect with leads and turn them into loyal customers. You can get a return on investment of up to 4,400%.

We chose these 4 email marketing tools from the many available. This blog post will provide more information about email marketing software.

6. AVADA Email Marketing – Marketing Automation

AVADA email marketing by AVADA Commerce can be a great tool for small and medium-sized merchants looking to start or grow their business. This tool allows non-tech-savvy users to easily send emails to customers and engage them.

AVADA Email Marketing is designed to maximize abandoned cart campaigns. It follows up with prospects and reminds them to keep their purchase. The tool has an intuitive interface that is easy to use even for beginners. AVADA Email marketing offers templates that are ready to use for those who don’t have any design skills.

You can also segment and target your email audience to achieve the best results. AVADA Email Marketing offers outstanding customer service to ensure that you have amazing experiences with your email marketing campaigns.

You get a free plan and a 14-day trial. So, give it a try today!

Pricing plans:

• No Cost Plan
• Pro Plan: $9/ month

7. MailChimp

MailChimp has sent more than one million emails per day and is one of the most highly rated email marketing platforms.

MailChimp makes it easy to create email newsletters without having to do any complicated copy-pasting. MailChimp’s email templates are simple to use and feature lots of images and calls to action.

MailChimp also offers integrations with SaaS companies. MailChimp is particularly powerful for email drip campaigns. It is an excellent option to engage with your audience.

Pricing plans:

• No Cost Plan
• Essentials Plan starting at $9.99/month
• Standard Plan: Starts at $14.99/month
• Premium Plan: Starts at $299 per month

8. Constant Contact

Constant contact has been an industry leader for email marketing for more than 20 years. It offers a perfect solution to small businesses as well as large corporations.

Choose from over 240 templates and then personalize your email content using the intuitive drag-and drop email builder. Every template is responsive so that you don’t have to worry about designing your campaigns for smaller devices.

Constant Contact makes it possible to automate your welcome emails and other triggered replies based on user actions. This allows you to send hyper-targeted email at the right moment.

You’ll also have access to detailed reports that will help you plan your email campaigns. Numerous valuable information such as open rates, click through rates and opt-outs provide deep insight into which campaigns are performing well and which ones need to be improved.

Pricing plans:

• Email plan: Starts at $20/month
• Email Plus Plan: Starting at $45 per month

Social media marketing tools

Social media marketing has been a fertile ground for digital marketing innovations. It can be a huge difference to have the right tools to manage it.

The following tools will allow you to create remarketing campaigns or synchronize your business messages across all social media channels. Have a look at the following tools!

9. Buffer

It can save you a lot of time by coordinating all your social media marketing activities from one location. Buffer is a great choice with its intuitive setup process and simple interface. There are many advanced features to help you do the various social media jobs that you want.

This tool can provide a complete social media management solution. It includes everything you need: planning, scheduling, posting, smart analytics and following up with post-performance. You can also engage with your followers via a social media Inbox. You can also work with your team through Buffer to manage your organic social media strategy.

Pricing plans: Buffer Publishing:

• Pro Plan: $15/ month
• Premium Plan: $65/ month
• Business plan: $99 per month

Buffer Analyze:

• Pro Plan: $35/ month
• Premium Plan: $50/ month

10. Hootsuite

Hootsuite can be used as a social media management tool for enterprises. It is very popular and powerful. Hootsuite allows you to store approved content in a cloud which team members can access 24 hours a day for social media posting. You can also schedule multiple posts at once using developed keywords and tags.

Hootsuite allows you to track the performance and conversions of your social media content. The tool also calculates ROI and converts, as well as tracks public conversations about your brand, or a specific topic.

Pricing plans:

• Professional Plan: $19/month (billed annually).
• Team Plan: $99/month (billed annually).
• Business Plan: $599/month (billed annually).
• Enterprise Plan: Custom price

11. MeetEdgar

MeetEdgar – A powerful social media management tool.

The browser extension allows you to create posts and extract five key highlights from your content for easy sharing. You can organize your content into different categories and choose when you want to share it from each one.

You can schedule posts 24 hours a day, and if you run out of queue, it will mine old posts and reshare them. You can also start and stop the process at any time. The tool can also be used to perform A/B testing on your content in order to determine the best content and language for you posts.

MeetEdgar integrates with Facebook, Twitter and LinkedIn.

Pricing plans:

• Edgar Lite: $19/ month
• Edgar: $49/month

Content Marketing Tools

88% of B2B marketers consider the content market part of their strategy. You are likely well-aware of the many benefits if you are one of those 88%. It is only a matter of time if you don’t know about the benefits.

Two essential elements are required when creating content: curation and creation. These tools will help your content marketing team accomplish these tasks.

12. Trello

Trello can be used by many organizations to brainstorm and strategize content.

Trello’s appeal lies in its ability to be used by small businesses and teams. It also allows you to schedule content online and brainstorm ideas, even though your team may be located far away. You can also assign multiple people to a card so that you know who is responsible for writing, editing, and adding CTAs to a post.

You can create cards and include notes about the topic. This tool allows for collaboration and gives clarity to the status of projects in the pipeline.

Pricing plans:

• No Cost Plan
• Business Class Plan: $12.50/user/month
• Enterprise Class Plans: Starting at $17.50/user/month

13. BuzzSumo

Are you interested in finding out what type of content is most popular in your industry?

Are you interested in knowing what your competitors write about and how they market it to you?

BuzzSumo can help you level the playing field by revealing topics to consider and helping you identify industry influencers to market your content.

To create evergreen content or targeted content that appeals to your target audience, you can search for trending topics. You can then look at the analytics of your content and track performance.

You can also track the performance of your competitors’ content and compare it to yours with competitor analysis.

Pricing plans:

• Pro Plan: $99/ month
• Plus Plan: $179/ month
• Large plan: $299 per month
• Enterprise Plan: $499+/ month

14. Evernote

Evernote can help businesses stay organized. You can easily save your ideas and have your entire team access to it.

This tool allows you to manage all your content and projects from any device – smartphone, tablet or desktop. It allows users to share files and notes between devices.

Marketers can use Evernote for editing documents, adding attachments, setting reminders, clopping web pages and recording memos. You can easily share and store information quickly and securely with just one click. It also allows you to save the most valuable information and build a content marketing calendar using third-party apps such as Outlook.com, Google Calendar, Apple Calendar and Microsoft Exchange.

Pricing plans:

• No Cost Plan
• Premium Plan: $7.99/ month
• Business plan: $14.99 per month

Marketing Automation Tools

It can be difficult, time-consuming, and exhausting to keep up with all your business activities. Marketing automation makes your job easier. This allows you and your team to focus on other revenue-generating efforts.

Let’s take a look at the top ones below!

15. Customer.io

Customer.io allows you to create targeted messages for your customers based on their interactions with your business.

Customer.io can be integrated with your website or mobile app. This is the best thing about Customer.io. You can view data in real time and trigger actions using predefined rules. The tool allows you to create personalized messages easily.

Other notable features include conversion tracking and customer profiles, A/B Testing, in-context conversation, and conversion tracking.

Pricing plans are based on your email list size and total email credits

• Basic Plan: Starts at $150 per month
• Premium Plan: $995/ month

16. Marketo

This marketing automation tool is a long-standing one. Adobe recently purchased it and integrated it into their enterprise marketing cloud.

Adobe Integration means that if you use Adobe Analytics to measure data and Adobe Target for experimentation and personalization, then you can have robust enterprise marketing automation.

Marketo allows you to drive revenue through lead management, mobile marketing and many other features. This software is usually aimed at enterprise customers, which can be a little out of reach for small business owners.

Pricing plan: Marketo has broken down its pricing packages into bundles so that businesses can buy exactly what they need. Pricing for each bundle is determined by the number of contacts in your database and not on solution usage. Contact the sales team to receive a quote and/or a custom bundle.

17. HubSpot Marketing Automation

HubSpot is an inbound marketing tool that can help you convert outbound leads to inbound leads.

HubSpot marketing automation standalone functionality offers a modern visual board that allows you to create simple or complex conditional workflows.

Although it can be difficult to learn this tool, once you do, there are many creative options. You can set up autoresponders for email lists or create complex networks of rules to target specific users with the right email, live chat, website experience and other tools.

Workflows is automation beyond email. It allows you to spend less time on repetitive tasks while scaling your growth.

Pricing plans:

• Starter Package starting at $50/month
• Starts at $890/month for a professional
• Starts at $3,200/month for Enterprise

Marketing Analytics Tools

Analytics is the foundation of digital marketing. It’s the first marketing tool that can measure data accurately.

Most tools provide some analytics, but not all. Some professional analytics platforms can help you to compile the data and gain valuable insights.

These cool marketing analytics tools are worth adding to your collection!

18. Google Analytics

Google Analytics has been regarded as the standard in website analytics. It is difficult to be a digital marketer today if you do not have a basic understanding of Google Analytics.

Google Analytics provides basic information about who is visiting your website and from what location. It also shows you which pages they spend most of their time on. You can also set goals to track conversions, create an enhanced E-commerce setup and track events to learn more about user engagement.

Pricing plans:

• No Cost Plan
• Analytics 360 Plan: $starts from $150,000 per annum and grows as your site receives more monthly hits than 1 billion.

19. MixPanel

MixPanel‘s main purpose is to track the actions of users on your website or mobile app (both Android & iOS).

It includes funnels, A/B Testing of various versions of your mobile application and tracking their performance. You can also track individual users by their sessions as well as view trends for selected events.

You will need to identify the actions that you want to track and where you want to focus. You can either use a visual selector, or add code annotations. Once you have chosen the events that you wish to track, your dashboard will display the metrics of choice.

MixPanel is a product manager tool. Its features are more product-oriented that marketing. It is used by marketing teams to optimize funnels and identify user behavior.

Pricing plans:

• No Cost Plan
• Growth Plan: Starts at $17/month
• Enterprise Plan: custom price

20. Klipfolio

Klipfolio allows you to create your own dashboard with all marketing data from different channels. You can pull data from Google Analytics and social media channels. This allows you to track your performance and view the data in one integrated dashboard.

You can use the pre-built templates to quickly access the tool, or you can build your dashboard to suit your needs.

Klipfolio is an ideal tool for marketers who have multiple channels and wish to track them all on one screen. Marketing agencies can also use Klipfolio to create dashboards that allow them to share their performance with clients.

Pricing plans:

• Starts at $49 per month for businesses
• Starts at $49/month for Agencies
• Starts at $499 per month for Enterprises

Digital advertising tools

Globally, marketers spent $92.4 billion on paid ads with search engine marketing agents. How much of this expenditure could have resulted in a higher ROI by better planning and optimization?

These 4 tools have been proven to be effective in increasing conversions and revenue in the marketing industry.

21. Google Adwords

Google Adwords was released on October 23, 2000. It has quickly become one of the most used options to advertise your business on Google’s search engines result pages. The payment structure is either pay-per click (pay-per view) or pay-per call (pay-per click).

This tool contains the Google Keyword Planner. Here you can search for keywords to use in your ad or other content. You can also set spending limits. Google Adwords can help you get more leads to your website.

Adwords has become more segmented when it comes to the types of ads they provide, such as:

• Search Ads. After searching for something with Google’s search box, you will see the ads at the side of your screen. These ads are relevant and appropriate based on your search term.
• Display Ads. These are banner ads and text three lines in Gmail.
• Video ads. Video ads customized by companies that are linked to Youtube

Pricing plan: Google Adwords operates on a pay per click model. Google Ads’ average PPC is between $1 and $2 for the Google Search Network, and less than 1 for the Google Display Network.

22. AdRoll

You know what interests someone when they visit your store, website, or social media channel. If they leave your website, store or social media channels without taking further action, retargeting may be able to rekindle their interest and bring them back.

Your ads may appear in their newsfeed if they visit your website and leave. Retargeting ads help keep your products and website top of mind.

AdRoll uses your user data to combine with other marketing platforms, such as social ads and triggered emails. It can sync with CRMs, email marketing platforms, and other platforms to gather information about your shoppers’ habits and history. The display, social and email ads are used to reach new shoppers, convert abandoned shopping carts, and suggest new products. Your sales will rise for a fraction the cost of PPC ads.

Pricing plans:

• Starter Plan: $0
• Essentials Plan: Starting at $12/month
• Growth Plan: $25/month

23. AdEspresso

Facebook is one of the most popular social media platforms. Facebook is a great place to market your business. It has more than 60 million active pages and over 2 billion users. Your business could lose a lot if you don’t know how to use it.

AdEspresso, a tool that optimizes Facebook ads, can be a great help. This tool allows you to advertise on Facebook more profitably.

Are you unable to decide which ad is best? Split-test it in seconds

You can also keep up to date with industry trends using the tool. It automates posting, which can help you save a lot of time. It provides a thorough and clean analysis that allows you to easily assess the performance of your ads.

Pricing plans:

• Starter Plan: $49/month (billed annually).
• Plus Plan: $99 per month (billed annually).
• Enterprise Plan: Starting at $259/month (billed annually). 

24. Criteo

This Paris-based company is the preferred provider for many large names like Sony, Lenovo, BMW, and Lenovo.

Criteo’s cross device advertising solution allows you to reach your customers no matter what device they are using. Criteo maintains direct relationships with publishers to provide web retargeting services and also purchases inventory at CPM pricing. This tool features an intelligent algorithm that connects to 16,000 publishers and provides CPC tracking and management.

Criteo offers additional services beyond retargeting. Kinetic Design, for example, combines your branding with customized content to grab your customers’ attention. This tool is supported by a dedicated creative team.

Pricing plan: Criteo uses a pay per click model.

Video editing & creation tools

Video marketing is a powerful way to attract targeted traffic to your site and to market your products/services.

Search engines prefer to rank content that has high details. They also prefer video content that is relatable and more engaging for the viewer. Online entrepreneurs have been creating high-quality video content to reach their target audience for years.

25. FlexClip

FlexClip allows you to edit videos online. There are many options. FlexClip is easy to use.

FlexClip offers a wide range of templates that you can use for almost any occasion. There are many categories available, each with a great selection. You can also edit from scratch if desired. FlexClip offers a storyboard and timeline mode that can be used to meet both beginners and professionals.

FlexClip is a great tool for those who are looking for easy tools. FlexClip can create GIFs, merge video clips, add text or music, as well as other tasks. FlexClip can do all of these and more.

Pricing plans:

• No Cost Plan
• Basic Plan: $5.99/month
• Plus Plan: $9.99/month
• Business Plan: $19.99/month

26. Animoto

Apps like Animoto will help you if you don’t know where to begin with your video marketing. You can create stunning, professional slideshow videos using visual effects, music and text.

Select a template and drag your media assets into the timeline. Animoto gives you access to Getty Images. This is the largest stock photo and video library in the world with millions of assets.

You can also instantly post your masterpiece to all of your social media channels or websites with just a few clicks.

Pricing plans:

• No Cost Plan
• Professional Plan: $29/month
• Team Plan: $79/month

27. Nero Video

Nero is a trusted name in easy-to-use multimedia suites. Nero Video can be used to edit videos or burn discs.

This tool provides a wide range of high-quality templates and effects to enhance your videos. Nero Video provides access to a large database of royalty-free soundtracks that can be used in your video editing. Slideshows can be created for playback on your computer or connected TV.

This tool has many key benefits, including its affordability. It isn’t free but it’s extremely accessible. Nero Video is a great choice if you have a limited budget.

Price: $39.95

28. Pinnacle Studio

Pinnacle Studio offers maximum user-friendliness for novice and experienced users. Many tools allow you to switch between the two modes easily. However, it is more productive to use them both simultaneously and allows for more dynamic editing.

This tool includes all the utilities you need to convert raw footage into a polished movie. You can also use more than 20 audio and video tracks.

What more can you ask for? You can also get split-screen video, motion track, 360-degree video editing (premium version) and a wide range of effect packs (including over 900 effects). The best part is that the tool automatically divides media into chapters. Drag-and-drop of any items is supported, making it easy to edit a video.

Pricing plans:

• Studio Plan: $54.95
• Studio Plus Plan: $89.95
• Studio Ultimate Plan: $109.95

29. Adobe Premiere Pro

Adobe Premiere Pro has been a popular choice for professionals from many industries. It is one of the most powerful tools in its category and a must-have tool for post-production and video editing professionals. This tool has all the advanced tools you need to process your video streams.

Adobe Premiere Pro offers top-notch video masking and amazing transitions. It also integrates with Photoshop and After Effects. You can apply filters or adjust the video parameters in an uninterrupted mode.

It is extremely popular among users due to its advanced functions like bit-depth rendering, time remapping and color correction. It is also powerful enough to handle 360 degree virtual reality video up to 8K resolution in native format.

Pricing plans:

• Premiere Pro Single App: $20.99/ month
• Creative Cloud All Apps $52.99/month
• Teachers and students: $19.99/month
• Business: $33.99/month

30. Promo

Promo, the most popular online video maker, allows unlimited access to thousands upon thousands of pre-made templates. You can quickly match each video to your brand’s style and add your logo, colors, and fonts. You can also use Promo.com’s standard media, or combine the two. All Promo’s music and video tools will be available to free users. These will be marked with a Promo watermark, and can only be shared via a link.

Promo offers simple tools such as Memes, Social media ads and Subtitles.

Pricing plans:

• Plan for free
• Start price $18.00 per month
• Annual Business Plan: $14.62/month
• Annual Agency: $48.00/month

The bottom line

This blog is over! These 28+ digital marketing tools can be used to increase your outreach.

There are many resources available for small and large companies, but they are a great start to executing your digital marketing strategy. You now have the ship’s steering wheel in your hands. So, get on board!

The post Digital Marketing Tools Marketers Must Know In 2022 appeared first on Kobe Digital.