Updates, changes and results in digital
marketing is so fast-paced that your team needs tools to keep up,
make quick adjustments and increase overall productivity. The World
Wide Web has an abundant supply of free or paid tools that will run
in one quick download and installation for your revenue squad to
optimize as soon as possible.
The right tools for your team to use
will depend on your current needs, goals, individual assignments and
even budget. You have to find the productivity tools that can help
everyone to automate small tasks, free up hours for critical
functions, and easily draft insights and reports necessary for
meetings and performance reviews.
With these supplementary means, you and
your team can keep abreast of the latest developments in digital
marketing, focus more on core activities, and reach or even surpass
targets. Here is a list of our favorites your squad can benefit from.
Canva is a graphic-design tool website
and app that has thousands of beautiful templates, both free and
paid, for any type of design needs like promos, social media posts,
and newsletters amongst others. This is particularly useful for
companies with a small or young digital marketing group without a
dedicated layout artist. With this powerful tool, your squad won’t
need to craft designs from scratch and drain their cerebral power
thinking of one-liners and catchy phrases.
Qwilr is a cloud-based tool for
creating and managing aesthetically designed templates like
proposals, client presentations, reports, sales quotes, project plans
and even invoices. What makes this a powerful tool is its ability to
create a customizable template where you can add important elements
like photos, videos, spreadsheets and other media, and easily email
it to a client who can immediately accept, e-sign and pay within the
does more than just creating and sending documents. It also provides
reports such as whether the prospect has opened the document, the
type of viewed content, for how long and on what device.
Additionally, it is fully integrated with other websites or apps
including Xero, Quickbooks, Slack, Stripe, Salesforce and Hubspot.
For now, you might be using Hootsuite
or Buffer for social media management. But, eClincher provides a more
comprehensive suite packed with features and tools other than
managing multiple social media profiles. Aside from the usual
publishing and scheduling controls, eClincher provides suggested
content which uses your keywords to find relevant published content
you can automatically share to your feeds from millions of websites.
eClincher can up the ante in your
media management with its brand awareness, social
selling and reporting features. It has a tool to recycle posted
content to maximize exposure, track numerous content for keywords,
hashtags, trends and influencers, and provide advanced analytics to
review social media key metrics. This makes it easier for your social
media division to do their job effectively.
For a best-in-class project management
tool, Freedcamp is certainly a winner with its full suite of project
management features that are mostly free of charge. The tool is more
than just about monitoring project timelines, work progress, posting
new tasks in the task board and online collaboration and discussion
with team members. It also offers time tracking entries for team
members, client invoicing, file storage and management and CRM to
help you keep important information on all of your contacts,
including sales leads.
We’ve highlighted only a few of the
productive tools to make your digital marketing team efficient. Even
lawyers would agree that using these tools leads to
work-life balance and relieves the need for overtime. Get the above
as additions or replacements to your productivity portfolio and
expect improvements with your team’s performance.