Marketers are Confused
about which network will be the best use for PPC advertisement for implementing
Digital marketing strategy for business? There are eight pay per click ad
network platforms available in the market. No two ad platforms are alike; this
proves there is a lot more to grab in the market to improve the business of any
brand. So there are 8 PPC ads campaign networks available in the Digital
marketing world, let’s discuss in detail about each ad networks.
Google Ads:
Google ads are the
most popular ad network due to the volume of searches done on the internet
through Google search engine. Around 3.5 billion searches happen every day in
the Google search engine, and it possesses an incredible number of websites to
showcase Google Display Network.
As per the Google
statistics, Google Ads display over 2 million websites and in over 650000 apps,
so business ads can show up wherever your audience located.
Bing Ads:
The Bing search engine
portion of searches on the desktop is improving faster than Google, with over
145 million searchers not touched on Google.
Bing Advertisements
has its tools for advertisers to import campaigns from Google Ads, abridging
the process of getting on.
Microsoft has the
progress of exclusively serving Yahoo search traffic, boosting several audio
searches, and access to LinkedIn data, so looking for even more chances as
promotion technologies advance.
AdRoll:
AdRoll is the
retargeting platform where it uses 34 million signals to make marketing
predictions for targeting customers. AdRoll utilizes the advantages of Facebook
Exchange, Google, emails, and many other market platforms.
Yahoo Gemini:
Native ads served on
Oath Network and Yahoo properties, Yahoo websites, AOL, and other sites falling
under those two entities such as Tumblr and HuffPost.
The first quarter of
the last year 2019, Microsoft Bing ads announced the partnership with Verizon
Media which makes yahoo ads to be served by Bing ads. It includes search
traffic from Oath platform and other partners.
Facebook:
The highly used application
in the world and more populated network in the planet Facebook over more than 2
billion population in the world use Facebook every month, Targeting the
audience easy based on the demographics, interest and behaviours.
LinkedIn:
Microsoft owns
LinkedIn; it is a wealth of information and audiences for advertisers to target
in the professional world. More than 500 million professionals are using
LinkedIn, and users targeted for professional criteria based on job title,
company, seniority and many more.
Twitter:
Twitter is used by 330
million users each month, and unlike other platforms, Twitter ads displayed
only on Twitter, no additional social media platforms used for ads. The
promotion will happen through tweets, and these tweets are one of the most
flexible ad formats because these can include any design of text and other
media that comprises of all policies.
Pinterest:
Currently, 200 million
users are using Pinterest as the platform to researching trends, ideas and even
products and many are searching in the interest to purchase.
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