Digital Marketing Training Course for Beginners / Marketing Professionals.

Digital Marketing Training Course for Beginners / Marketing Professionals / Startups / Working Employees/ Employers.

Digital Marketing course is for all the Marketing Professionals, Startups / Working Employees / Employers, Students, Business Owners. The course covers top digital marketing modules – SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Email Marketing and Content Marketing.

The Schedule of Digital Marketing Training On Weekdays

Digital Marketing Course Curriculum:

1. Introduction of Digital Marketing

What is Marketing?

How do we do Marketing?

What is Digital Marketing?

Benefits of Digital marketing

Digital marketing platforms

Traditional Vs. Digital Marketing

Defining Marketing Goals

Latest Digital marketing trends

Case studies of Digital Campaigns

2. Fundamentals of Search Engines

Fundamentals of SEO

How does the search engine works?

Components of Search Engines

Google Algorithms

Google Results Page

Major & Minor Algorithm Updates

Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020

Recent Changes in Search Algorithms

3. Keyword Research & Competition Analysis

Introduction to Keyword Research

Product/Services Categorization

Google Keyword Planner Tool

In-depth Analysis with Keyword Planner

Manual Competition Analysis

Paid Competition Analysis tools

Finalizing the Keywords List

4. On-Page Optimization

Introduction to On page

On page Analysis Methodology

Fundamental On-page Factors

5. Technical On-Page SEO

What is Search Console

Crawl Errors Analysis

The Latest updates in Search Console

7. Off-Page Optimization (Link Building)

Introduction to Off page (Link Building)

Link Building Guidelines

Types of Backlinks • Link Analysis Tools

What is Local SEO?

Importance of Local SEO

Submission to Google My Business

Optimizing the GMB Profile

Local SEO Ranking Signals

Local SEO Negative Signals

Citations and Local Submissions

Google My Business Analytics

Apply for Reconsideration

Algorithm Update Recovery Method

Compare the Before/After date

Mobile friendly update

How to use DisAvow Tool

Paid Tools for monitoring

10. Google Ads – Pay Per Click (PPC) Campaign

Introduction to Paid Advertising

Google Ads Account setup

Interface Tour and Billing Settings

What is Quality Score

Factors to improve Quality Score

Actual CPC Calculation

Types of CPC’s

Segments and Filters

Search Terms and Ad Auctions

Google Ads Express

What is Ads Express (Smart Campaign)

Benefits of Smart Campaign

Creating Campaign for Local Results

How Display Ads Works

Targeting Option in Display Network

Benefits of Remarketing Strategy

Building Remarketing List

Building Custom Audience List

Remarketing Lists for Search Ads (RLSA)

12. Google Shopping Campaign

What is Shopping Campaign

Creating Business Store

Types of Product Feeds

Dynamic Product Feeds

Creating a Shopping Campaign

13. Mobile Marketing Strategies

State of Mobile Usage

App Creation Strategy

App Optimization Service (AOS)

Reporting in Mobile Ads

14. YouTube Ads (Video Marketing) & Advanced Features

Importance of Video Marketing

Location Targeting

Targeting Options in Video Ads

Types of Ad Formats

Ads Cost Options

Measuring the Results of Campaign

15. Introduction To Bing Ads

Introduction to Bing Ads

Introduction to SMM

What is Social Media?

Benefits of using SMM

Social Media Statistics

Goals of Social Media Marketing

Personal Account Setup

Facebook business page setup

Types of Business pages

Page Settings & Options

How to Increase Facebook Likes

Facebook Content Strategy

Types of Posts and Statistics

Examples of Creative Posts

Setup of Facebook Pixel

Benefits of Twitter

How brands use Twitter

Customizing the profile

Profile Photo & Header Image

Types of Tweets

Content strategy for Twitter

How to increase Followers

Post your First Tweet

Analysis of Big Brands

What is HashTag?

Hashtags and its uses

How to use Trending #Tags

Tools for Twitter marketing

Twitter Analytics

Traffic & Conversion Campaign

Targeting Options • Bidding & Budget

Twitter Ad Format

Image Ads • Video Ads

Twitter Cards

Measuring Results (KPI’s)

18. YouTube Marketing (Video Marketing)

What is Video Marketing

Statistics of Video Marketing

Creating Channel in YouTube

Customizing the YouTube Channel

Types of Video Formats

Create video marketing strategy

How to use Playlists

YouTube Creator Studio

Features of Creator Studio

YouTube Analytics

19. LinkedIN Marketing & Ads

Benefits of LinkedIn Network

Creating new connections

Posting content in profile

Posting on LinkedIn Page

Creating Instragram Account

Types of Instagram Accounts

Linking Instagram with Facebook

Tour of Instagram App

What works in Instagram

Types of Content (Posts & Stories)

How to use Hashtags

Engagement Metrics

Integrating Pinterest in Site

Top Quora Users & Brands

Creating Quora Account (Personal/Company)

Optimizing the Quora Profile

Following Topics & Users

Understanding the Quora Policies

How to Answer the Questions

Engaging with Users

Types of Campaigns

Types of Audience Targeting

Bidding & Budget Settings

Types of Ad Formats

Creating a Remarketing Campaign

Measuring Results of Campaign

23. Slideshare Marketing

What is Slideshare?

Engagement Metrics

24. Email Marketing Strategies

What is Email Marketing?

Importance of Email Marketing

Email Marketing Goals

Introduction to Mail Chimp

MailChimp pricing structure

Account setup and settings

Email marketing strategy

Creating a Subscriber List

Integration of Forms in Site

Import subscribers in list

Types of Email marketing campaigns

Analysing Reports of Campaign

26. Inbound Marketing Strategies

What is Inbound Marketing?

Why use inbound marketing

Know your Target audience (Buyer Persona) Analysis

Stages of Inbound Marketing

Types of Content

How to generate Ideas.

Landing Page Designing

How to Close Customer

Implementing Analytics Code

Setup of Conversion Tracking Code

28. Online Money Making With Google Adsense

What is Google AdSense

Top AdSense Earners [Global / India]

AdSense Guidelines

Finding the Niche

Important Factors for AdSense Success

Types of AdSense Account

Applying for New Account

29. Money Making with Affiliate Marketing

What is Affiliate Marketing?

How Affiliate marketing works

Types of Affiliate Networks

Top Affiliate Marketing networks

Affiliate marketing payment models

How to Find Profitable Niche

Develop your Affiliate Website/App/Property

Apply for Affiliate Marketing network

Integrating Amazon Products

How to promote Affiliate Products

Measuring Results on Affiliate sites

30. How To Do Freelance Projects )Freelancing Concepts)

What is Freelancing?

How does freelancing works ?

Online Freelancing networks

Create a Profile in

How to Price your Gigs

How to bid on projects

How to handle the clients

Project management tools

Asking for reviews from clients

31. 10+ Course Certifications

Google Shopping Certification

Google Display Certification

Google Video Certification

Facebook Blueprint Certification

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