To stay a
step further and ahead or to keep the success charts of your company to remain
up you need work to keep up with the latest digital marketing trends. You need
better audio, video and written content for your business to give it a kick
start or rather keep it boosting. Some of the latest trends in digital
marketing are hard to ignore;
The
User-Generated Content: to target the Gen Z or the millennials, you need them
to give a review on your company’s services or products by offering them
incentives and giving them credentials. For example; a kid on YouTube earns
more than a million dollars annually by just giving reviews and opinions on
toys, the kid is under 12 years old. When such people introduce your company to
the world your business will automatically boost.
The
development of Progressive Web Applications: these are the kind of applications
which are lighter on your mobile storage but does all the necessary work. It is
like an offline application. It automatically syncs the latest data when the
user turns on the internet connection.
Social
Commerce: people used to advertise their business with a simple website but
with the emerging social media platforms, and people are more on social media
and prefer it more as well, business persons have connected their websites to
social media platforms making them a social commerce. Where buyers just have to
visit the relevant social media page click on the ‘Buy Now’ button and they
will be automatically directed to the checkout page.
Content Marketing getting more popular than
the traditional SEO: as of 2019, content marketing boosted 88% of business as
compared to the on-page and off-page SEO. Content marketing is considered best
in all B2B or C2C businesses. Content marketing includes; writing content,
video and audio content, graphic content, etc. It is estimated that small or
new businesses get 130% more leads by content marketing.
Social Media
Stories: the very first story mode was introduced by Snapchat where people could
view a short video or a picture of people in the shape of a story. Then
Instagram, Facebook, and WhatsApp introduced this mode. These stories have
helped small and new businesses increase their brand awareness in many people,
it is free, people get engaged constantly, the young audience is more targeted
and it increases traffic on your website as well.