As the internet becomes the prime
selling channel today, no industry vertical is untouched by its immense
potential. Tour and travel businesses have witnessed the tremendous impact of
this powerful medium in terms of booming sales and stronger customer connections.
The fact that more and more travelers prefer to browse and book online makes it
essential for these businesses to have a robust online presence. But just
building a great-looking website and investing in social media strategy will
not do the trick. The competition is daunting and you need to go the extra mile
to impress the customers. The best way to do it is by embracing the latest
digital marketing trends, which are listed as follows.
When it comes to creating a winning
digital marketing strategy for your business, personalization is the key. It is
all about targeting the right user at the right time and with the right message
if you want to drive conversions. The idea is to build a buyer persona and create a
personalized campaign to target them. You can go a step further by
understanding their preferences and behavior and targeting them with contextual
offers and recommendations.
Virtual
tours
Experiential content with
technologies such as Virtual Reality and Augmented Reality can make all the
difference to the success of your digital marketing strategy in 2020. Investing
in AR and VR mobile apps that create such compelling experiences is a smart idea.
These apps can actually enable potential customers to take virtual tours of
holiday destinations and decide the ones they would want to buy.
User-generated
content
Another trend that is emerging
strongly in the travel domain is that of user-generated content. Essentially,
these are the stories, pictures, and testimonials that are shared by the real
customers. If you are not
sure about How to get more tour bookings for your
business, this can be the single most influential factor. This is because
potential buyers trust the word of mouth of real customers rather than what the
brand promotions have to say.
Visual
content
Besides user-generated content, visual
content is another travel digital marketing trend that no business can afford
to ignore. This is an industry that relies more on visuals than words. So
including images and videos in your digital marketing plan definitely makes a
smart move. Focus on creating compelling narratives about the tours and
destinations on offer because they definitely offer a great engagement and
selling potential.
And how can you forget the importance
of real-time interactions with potential customers! This is exactly what a
smart chatbot can do on your behalf. Just integrate one on your website and
mobile app and you have a virtual assistant that is available 24 by 7.
Moreover, chatbots do away with the need for
human customer support. What’s more, they are as smart as the human reps,
thanks to the Artificial Intelligence technology that powers them up.
Now that you know all the major
digital marketing tech trends for tour and travel business, it is time to
realign your strategy and make it a winning one.