Digital Marketing Trends in 2020
DIGITAL MARKETING TRENDS IN 2020 Voice Search Optimization It is no secret that smart speakers like Alexa and Google Home have been on the rise, as more and more people begin to show a preference for voice search over typing. Not only is it faster, but it’s also much more convenient for our busy modern lifestyle. Chatbots The use of chatbots has been on the rise lately, and have experienced their fair share of attention in 2019. It is expected that they will become even more common in 2020, which is why they are such a crucial part of 2020’s trends. Influencer Marketing 3 Considering the huge popularity of platforms such as Instagram and Youtube, it’s no surprise that more and more people are sponsoring influencers to promote their products. You have probably noticed this trend yourself Podcasts What are podcasts? They are audio recordings of discussions on particular topics, without any cuts – in other words, organic conversation that has been recorded for listening purposes. Fresh/Updated Content Content marketing has always been important, but now it’s as relevant as ever. The internet is oversaturated with various blogs, which means that content writers have the responsibility of producing high quality content that is also optimized very well for search engines. Video Marketing 2020 is the year we say a big goodbye to traditional marketing and welcome video marketing in its place. YouTube, Instagram and Facebook are all huge when it comes to video advertising, and a good majority of internet users watch video content on a daily basis. Presented by www.facelessdigital.com 2.