19 Sep Digital Marketing: Voice Search
in News
The only constant in digital marketing is that technology is
constantly changing and evolving. Ten years ago, if a business had a
website, it was good to go. Today, in 2019, businesses HAVE to have a
website, social pages, blog and strong SEO. . . and they still probably aren’t
doing enough.
One of the biggest topics in today’s digital world is voice
search. Do you have a virtual assistant in your home or office that you
utilize to find information? Do you ever ask your smartphone’s
‘assistant’ for businesses, products or services “near me”? That is voice
search and by 2020 more than 50% of all queries will be entered this way
(Comscore). Voice search allows consumers to search by a much
longer entry than typing the inquiry into the search engine. Voice search
allows more granular targeting with specifics such as location, reviews, pricing,
specials and promotions.
As of now, there is no way to utilize paid advertising to
combat the issue of not displaying when consumers search for relevant keywords
associated with your products and or services. How can a business optimize its
results with consumers using voice search? It is imperative to claim your
Google My Business Listing. GMB Listings should include plenty of content
including images, videos, description of products and services, Google posts,
etc. Businesses should also encourage
consumers to review them on Google and other top search engines and review
sites, as well as social platforms.
GMB Listings should be completed with precision and exact
character as other online NAP (Name, Address, Phone Number) listings. Optimizing
a GMB listing is a science and should be given a great deal of time and
attention. Many businesses claim their listing but few do it correctly or to a
point that will enhance their listing.
There are other factors involved with populating when a
voice search is conducted. Proximity to the user is a huge factor. However,
there are ways to overcome only displaying in close proximity to your location.
Category and Keyword Match are a couple of other factors that assist with
displaying when a voice search is conducted.
Many companies have recruited the assistance of SEO
providers but are unaware of the services that are being provided. If the only
service you are receiving is a monthly or quarterly report, your ranking in
search engine results pages will not rise. SEO performance requires activity
and original content. If you are currently receiving SEO from a provider, have
them produce a list of actions that are being taken to improve your company’s
ranking.
In conclusion, Search Engine Optimization is more important
now than it ever has been. Media Venue is aware that many corporations fall
short on SEO and need assistance in populating in search results, both voice
and typed queries. If you have questions or would like to understand Media
Venue’s Search Engine Optimization services, please contact us at (502)
855-4783 to schedule a meeting.