Digital Marketing vs. Influencer Marketing (Differences) | Landingi

Brand Ambassadors

Brand ambassadors will help you share your products and the mission of your brand with a larger audience. With social media, these influencers help create a larger impact for your brand. How potential customers view your brand can be crucial to your marketing and sales efforts.

Influencers help create campaigns that solidify a certain message and perspective for your brand while also creating new opportunities for engagement.

Affiliate Marketing

In many cases, affiliate marketing becomes heavily intertwined with influencer marketing. Influencer marketing can often be seen as an extension of affiliate marketing since influencers can become affiliates of certain brands and then help advertise the products that they also earn a commission on.

This can work as a long-term marketing and sales strategy since both the audience and influencer can grow alongside your brand as you build meaningful marketing and customer relationships.

Through affiliate marketing strategies, you can collaborate with multiple influencers at the same time across platforms or across market niches. This can help you extend your reach in both numbers and the diversity of your customer base.

Micro-Influencers

Influencers come in all shapes and sizes, you might say, and some might work better for your marketing campaigns based on the size of their following. Many marketers believe that micro-influencers are influencers with between 1,000 and 100,000 followers, and they’re a great choice if you’re looking to optimize your ROI.

Micro-influencers are often highly engaging, and their followers tend to think highly of their authenticity. From the perspective of your brand, they can be a great economic choice, as well. Due to their smaller following, they tend to charge lower rates for their services.

Some micro-influencers might be just at the beginning of their social media journey as well. Connecting with them at this level could help lay the groundwork for a successful and long-term working relationship with high levels of energy, creativity, and engagement.