Online business is trending nowadays and has turned the financial fortune of many persons and families around. What is the difference between social media and digital marketing? Digital marketing can be described as SEO, Email Marketing and Content Marketing, Public Relations and Social Media. At the same time, Social Media is just one of many channels that make up a digital campaign. In this post, I will explain in details, what is the difference in digital marketing vs social media marketing?
Even for those who work in these fields, the terms “digital marketing”, “social media marketing”, and “social networking marketing” are frequently used interchangeably. Many people will believe that they are engaged in digital marketing by using social media. Read also Mobile marketing best 7 Ideas to boost your business 2023
You will most likely use many channels if you engage in digital marketing. Your business might create a digital marketing strategy, including SEO, Email Marketing, and Content Marketing. You wouldn’t typically say you have a digital campaign if you only use one channel, such as social media. Digital advertising conotes multiple online marketing channels.
What is Digital Marketing?
Digital marketing connotes any form of marketing that takes occurs electronically or takes place on the internet. Digital marketing does not involve the traditional advertising methods such as printed ads, phone calls, door-to-door sales.
Digital marketing includes the followings:
1. Affiliate Marketing
Paying commission to someone else in order to have your company, product, or service displayed on their website.
2. Marketing Automation
Software that allows you to automatically create repetitive content or analyze digital content such as eNewsletters, social media post scheduling, bulk emails, marketing campaign tracking, etc.
3. Email Marketing
Email marketing is just the use of email as a means of sending information about your products or services to subscribers, customers and potential clients.
4. Online Public Relations
Gaining online exposure to digital press (such as interviews in online blogs or other publications, online reviews of your company, product, or service, or receiving and engaging in comments on your website or social media posts)
5. Search Engine Optimization (SEO)
SEO is simply he process of improving or optimizing your contents to rank on search engines such as like Google, Bing, Yandex etc, so that your company is seen first when people search for key words related to your business on search engines.
6. Content Marketing
Creating and promoting information related to your business, products or service on the internet. This you can do by setting up Blogs, whitepapers, and infographics.
7. Pay Per Click (PPC)
PPC is a strategy that is engaged to increasing traffic to your website and other online content platforms by paying an online publisher a small fee every time someone clicks on an ad you’ve created and displayed.
7. Sponsored Content
Sponsored contents which is also called paid guest posts involves paying another company or website owner to discuss or promote content related to your product or service on their sites or platforms. One of the most common forms of sponsored content is influencer marketing strategies.
8. Social Media Marketing
This is the act of using social media channels such as Facebook, Twitter, and LinkedIn etc to advertise, promote, or display your company, products or service on the internet.
What is Social Media Marketing?
By now you should have seen that social media marketing is simply a module in digital marketing strategy (however, a very vital one). Social Media Marketing is an easy, low cost, and highly profitable way of giving consumers the ability to learn more about your business and products, while simultaneously promoting engagement, which improves your brand and increases sales.
Benefits of using social media marketing as part of your digital marketing strategy include the followings:
1. Generating leads
By interacting with clients who already have indicated interest in your products, services or brand (by following or liking you on social media), it’s easier to convert them to customers, repeat customers, and brand ambassadors.
2. Building strong relationships with customers
One attracted customer who was satisfied is much more likely to become a repeat customer if they have the capacity to interact with your company and/or other people that share interest in your product or service, something easily achieved through social media channels.
3. Building brand awareness
One very major benefits of social media marketing is the use of it to increase consumer engagements, this has been proven over and again to increase brand awareness leading to increase in sales.
4. Learning about your competitors
Social media makes it an easy task to keep track of what your competitors are doing and what’s working for them, and also what is not. A peep into these facts helps position you for the top of the game.
The most popular social media platforms are listed below:
Facebook (2.45 billion users)
YouTube (1.9 billion users)
Instagram (1 billion users)
LinkedIn (645 million users)
Twitter (with 335 million users)
Snapchat (300 million users)
Pinterest (250 million users)
In case you already have an account and strong presence in the social media platforms listed above and desires to stay ahead of the competition, then strive to expand your social media marketing to other platforms such as: Digg, Blogger, Reddit, Wikis, or Stumbledupon.
Understand that it is very important that you get to know where your audience is and focus your attention on those social media platforms first and foremost.
The fact remains that so many businesses both large and small alike do not have the time or technical know-how to navigate this important aspect of having and maintaining a successful business in today’s market, and as a result, they quickly turn to the experts for help.
For instance, digital marketing companies, like Efogator Media, have the training and experience to understand the ins and outs of implementing successful strategies that help you create and manage a digital marketing strategies thereby allowing you be calm and peaceful knowing your business is in good hands while you focus on other things you know how to do best.
In summary of digital marketing vs social media marketing, a great company, an incredible product, and amazing service are all fundamentals to building a successful business, indeed, but being able to tell others about all those qualities is key to maintaining it, and a strong digital marketing strategy, which includes a thorough social media marketing approach, is an absolute must for a successful brand and business in today’s market and for today’s consumers. Now read Mobile marketing best 7 Ideas to boost your business 2023
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