Things You Need To Know About Marketing Your Business During The Coronavirus
(And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!)
There are major challenges related to the coronavirus pandemic that the digital marketing community is facing right now, and we’re hard at work helping our associates continue to work effectively, serve their customers, and support their businesses in the midst of the crisis.
But that’s not the only action we can take to help the digital marketing community; we also wanted to share what you can learn From Home During Self-Quarantine.
Let’s get started…
Digital Marketing During The Coronavirus | Digital Marketing ideas to consider during the COVID-19
1. Learn during Self-quarantine- How to Start & manage a Blog:
Step #1: Select a perfect niche for your blog:
Before you Dive into how to start a successful blog, you must first find your niche, then figure out how to make it profitable and identify who your ideal readers are.
In short, a niche is a topic that you write about in your blogs. Niche blogging means creating a blog with the purpose of catering to a particular niche market. Niche blogs are easy to monetize and they usually contain affiliate links, advertisements, etc., and that’s mostly how they become profitable.
How to choose a niche for your blog
To become a successful blogger, you will have to choose the right niche for your blog and work on attaining the highest form of knowledge within that topic. So pick that topic—the one you are passionate about and most interested in. Before you create a blog, make sure you are passionate about your blog niche and know something about it.
If you don’t have that passion, you either need to find it or start writing about something you love.
Step #2: Pick a domain name:
At this stage, you’ll need to look at the best blog sites out there and determine the type of blog management tool you want to use. Just like your residential address; your domain name is your website’s address. Your domain name should be
Choose a good Domain Name for your website, like you always wanted people to like your name.
Step #3: Register Your Domain Name and Integrate with Hosting
Hosting makes your website go Live on the Internet so it is accessible worldwide. You can register your domain name from online domain providers and integrate it with the web hosting you purchased which, to be frank is a complicated process. Now the Question Arises, How you can do this all alone.
Not to Worry, “viaENS can help you”
viaENS simplifies the entire process for you. With viaENS Managed WordPress Package you just have to submit a request for the domain registration in the Support Center and sit back. They practically deliver your brand new Blog with everything pre-installed while managing the entire technical end of your Blog so that you focus more on your content and building your Brand name.
‘viaENS’ is a Community Building Business Platform which helps students set up a co-working ecosystem where they educate the community about Blogging, Digital Marketing, Networking, Business Development accelerating Entrepreneurship.
viaENS hosts & manages Digital Infrastructure for its users and aims to establish a Portable workplace culture driven by Digital Automation technology and tools.
To facilitate your Blogging journey you can also go for various Digital Marketing Certifications like SEO Certifications, Content Marketing Certifications, Google Analytics/ Adwords certifications, PPC Certifications that will not only add to your credibility but will also vouch for your expertise.
Start publishing your passions your way. Your blog should be about what you love. You can start a dance blog, a travel blog, a poetry blog, a photography blog or if you are a food or fashion critic you can become a food blogger or a fashion blogger.
Step #4: Write content and promote your blog:
Content forms the core of blogging. Your Website is like Townsville City and your content is like Powerpuff Girls. Start creating content under your desired niche and barbeque it with some Sugar, Spice and Everything nice. Don’t Forget Chemical X.
Promote Your Blog
Step #5: How to make money from blogging:
– Use Affiliate marketing on your Blog: Affiliate marketing works by adding tracked affiliate links into the text of your blog. You can make a small commission every time a reader clicks through to a site you recommend and makes a purchase.
– Write Advertorials and Sponsored content: One of the best ways of monetising a blog is by offering sponsored content opportunities (or advertorials). These are essentially adverts in the form of a paid-for article or blog post.
– Charge for sponsored social media posts: If you have a strong social media presence, you’ll be very attractive to brands. Some people actually make their entire blogging income through sponsored posts on social media. You can charge per post/re-post and the fees can be surprisingly high.
-Sell Digital Products: If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:
2.Learn during Self-quarantine- Social Media Marketing (SMM):
Social media is no longer an optional marketing channel — it’s a necessary one.
Every piece of content/ image that is shared is constructed in a way to grab the reader’s attention. Such is the power of Social media.
Social marketing is a lot of work, and it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill.
People are spending more time online now. With so many adults working from home, kids taking classes at home and people in general trying to stay in as much as possible during the Coronavirus, people are glued to social media right now! With increased reach, engagement and time spent on social platforms, why would a business owner choose now to pause their social media efforts? In Short, Put your brand in front of where your target audience is already scrolling.
3.Learn during Self-quarantine- Search Engine Optimization (SEO):
SEO is a process that can help your website appear in the top rankings on a Google search results page.
Those who are already familiar with SEO, you know that it really is a process that can take some time- unless your competitors pause their SEO efforts! This is exactly what’s happening for many of our clients; their competitors are scaling back their SEO efforts out of panic, causing our clients to jump ahead in SEO rankings at a faster pace!
4.Learn during Self-quarantine- E-Mail marketing:
Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients. Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.
5.Learn during Self-quarantine- How to do keyword Research:
