In today’s conventional car buying process, in Jensen’s research, he might do a few of these following activities:
Wouldn’t it be amazing if Jensen has a personal assistant who could help him to do all of these activities and gather all of the information in one place? With a WhatsApp car shopping assistant, Jensen would be able to achieve that with a simple text on WhatsApp.
In deliberating over his preferred price points for his next SUV, Jensen might consider a few factors. Some questions Jensen could possibly ask is:
So, let’s say on this occasion, Jensen would like to determine the appropriate price point based on the performance of the car as he enjoys a smooth and pleasurable driving experience during these road trips. Amy would then determine the three best SUV models that meet the performance criteria. And, Amy would again direct Jensen to a video or a website which compares the features and pricing of these three vehicles.
The final stage of the car buying process is ensuring your customers that they are getting the best deal after months of researching and decision making. Instead of months of doing these researches themselves, employing a personal virtual car shopping assistant on messaging apps like WhatsApp as part your car dealership’s marketing strategy could allow you to capture your customer’s preferences and provide an engaging buying experience. This could set your car dealers up for success when your customers finally come for a visit. Therefore, these experiences help in convincing your customers that they are getting a good deal from you.
To go the extra mile in providing the best customer experience, you could utilize these messaging apps and chatbots to assist your customers to schedule the test drives and to provide post-test drive and post-sales support.
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