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Diploma in Digital Marketing Syllabus
Digital Marketing is a booming Industry nowadays and the ranges from a single corporation to a tech-giant. The is vast and diverse and the students enrolled in the diploma course learn about every nook and cranny of the internet and marketing on the internet. Interested candidates not only learn about “Digital Marketing” meaning “Marketing Online” but also about what is “Search Engine Optimization” and how to excel it to benefit the corporation you are working for or even your own company’s services.
Check out this syllabus and analyze for yourself whether you are interested in them or not. It is all about interests and passions!
Digital Marketing Fundamentals
Marketing vs Sales
Marketing Mix
What is Digital Marketing
Inbound vs Outbound Marketing
Understanding Leads
Creating Leads
Content Marketing
Strategic Flow of Marketing
Social Media marketing
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Website Planning and Structure
Web Content management
Web Development
Website Auditing
Home Page Development
One-Page Website
SEO Overview
Home Page Development
Google Analytics Tracking
Facebook Marketing Fundamentals: Diploma in Digital Marketing
Profiles and Pages
Invite Page Likes and Follows
Facebook Marketing
Creating Pages and URL
Invite Follows
Marketing Products
Reply and Messages
Status Updation
Pin post and Highlight
Facebook Events
Video Promotion
Boosting Pages
Ad Tracking and Ad Sense
Billing and Account
Managing Ads
Facebook Business Manager
People, Pages and Roles
Power Editor
Ad Accounts Configurations
Ad Agencies and Assigning
Facebook Offers
Shared Login for FB Business A/c
Email Targeting on Facebook
Posts for Location
Google Adwords: Diploma in Digital Marketing
Understanding Adwords
Google Ad Types
Remarketing Strategies
Creating Ad Campaigns
Pricing Models
Linking Google Analytics
Creating Text Ads
Creating Ad Groups
Keyword Planning
PPC Cost Formula
Bidding Strategy for CPC
Keywords Control
Ad Page Rank
Bidding Strategy on Location/Schedule/Device
Adwords User Interface
Conversion Tracking Code
PPC, CPM, CPA
Remarketing Rules
Creating Animated Ads
Youtube Video Promotion
Designing Image Ads
Designing Remarketing Images
Remarketing Tracking Code
Shared Budget
Youtube Marketing: Diploma in Digital Marketing
Video Flow
Branding Watermark
Verify Channel
Custom Channel URL
Webmaster Tool
Google Pages for YouTube Channel
Channel Main Trailer
Channel ART/Links/Keywords
Associated Website Linking
Post Upload Enhancements
Featured Contents on Channel
Uploading Videos
Channel Navigation
CTA – Annotation
CTA – Extro
Uploading Defaults
Redirect Traffic to Website
Live Broadcasting
Managing Playlists
Managing Comments
Managing Messages
Paid Youtube Channel
Monetization with Adsense
Real Time Analytics
Channel Analytics
Collaborations and Contracts
Google+ for Business: Diploma in Digital Marketing
Sharing G+ Buttons on Website
Google Plus Profile
Utilizing +1 Button
Google Local Business
Adding Contact Links
Google + Company Page
HashTags and Mentions
G+ Mobile App
Posting Contents
Managing Circles
Review and Testimonials
Google Hangouts
Integration with Websites- Twitter, LinkedIn, Pinterest
Creating LinkedIn Account
Updating Contact Information and Links
Managing Connections
Advance Searching
Endorsements – Publishing and Receiving
Designing Profile and Summary
Updating Products and Services
Creating LinkedIn Company Page
Engaging with Updates
Creating Showcase Pages
Running Paid Campaigns
Recruitment through LinkedIn
LinkedIn Mobile App
LinkedIn Groups
Marketing through Instagram and Pinterest
Google Analytics and WebMaster Tools
Web Analytics
Accounts and Profiles
Integrating with Website
Analytics Reporting
Measurement Metric
Traffic and Behaviour Reports
Audience Segmentation
Sorting, Filter Time Chart
ReMarketing Audiences
Goals and Conversion Reports
Google Webmaster Tool
Adding and Managing Assets
Search Traffic and Links
Google Indexing
Developing Intelligence Report
Setting up Tool for SEO
Site Map and Site Links
Integrating WebMaster Tool
Managing Crawl Errors
Managing Security Issues
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Search Engine Optimization
Understanding SEO
SEO Keyword Planning
Website Content Optimization
Meta Tags and Meta Description
Keywords in Blog and Articles
Internal and External Links
Optimizing Site Structure
Off-Page SEO
On-Page SEO
Local SEO
Mobile SEO
eCommerce SEO
Measuring SEO Effectiveness
Using WebMaster Tool
Optimizing with Google Algorithms
Note: The cumulative syllabus can vary university from the university. Check the core syllabus well before applying.
Diploma in Digital Marketing: Courses & Universities
Now let’s see what are the universities that offer these diploma/certification courses. Be sure to check every detail about the university and the country you are applying to.
University
Course
Country/State
Platform
Berghs School of Communication
Digital Content Marketing
Sweden/Stockholm
Online
Bayswater College
Digital Marketing
UK/London
Full-time/Part-time
Manhattan Studies Institute
Social Media Marketing
USA/New York
Online
International Diploma Program- Digital Marketing
USA/California
Full-time
Emeritus Institute
Digital Marketing Strategies
Singapore
Online
Manhattan Studies Institute
Business Simulator: Social Media Strategies
USA/New York
Online
Digital Marketing
Canada/Toronto
Full-time
Extension International Programs
Digital Marketing
USA/California
Full-Time
With Digital Marketing becoming the need of the hour in today’s world, it is vital for students to take on a hand:s-on training approach and join a holistic institute. If you are planning to pursue a diploma course in Digital Marketing but are a little shortsighted or misguided, reach out to our experts at and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build .
