strives to be Pakistan’s biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like .
They simply had no digital marketing strategy, and therefore there was no way to track who was visiting their site, what they were looking for, and if they eventually became customers.
THE SELLER
Memphis Invest is Tennessee’s premier real estate firm.
It provides its clients with services on the purchase and sale of properties, renovations, administration and services to investors.
THE CHALLENGES
Memphis Invest’s marketing strategy was virtually non-existent. There was no cohesion between their online and traditional marketing efforts.
Did the word of mouth strategy work?
Was the site traffic increasing?
How, when and why were people viewing the Memphis Invest site?
There were many questions with no clear answers about what an effective marketing strategy was.
As sales began to stagnate, it was more vital than ever that the company invest in a marketing strategy.
That is why one of its owners, Chris Clothier, started Inbound Marketing efforts, acquiring HubSpot as a support tool.
INTEGRATE EFFORTS TO GENERATE CONVERSION
A clear and coherent strategy was developed integrating SEO to optimize your site with targeted keywords, blogs talking about the current state of the real estate market and other topics that your target audience considered valuable.
He used landing pages for offers such as first-time investor kits and found that those pages generated a 20% conversion rate.
Memphis Invest amassed over 4,000 inbound links organically, simply by posting great content.
Your site appears on pages 1-3 when searching for a highly competitive term like “Real Estate Investments.”
Chris says: “What we do with all the traffic is something that we are always trying to improve. But we wouldn’t have the traffic, the visibility, and the insight without HubSpot. “
Through valuable content and inbound practices, Memphis Invest has a trustworthy brand identity without which the firm would have failed.
The market for real estate investing is not only financially competitive, but 97% of Memphis Invest clients live within 100+ miles of the company.
Because of this, it was absolutely imperative that the firm have a brand identity and a reputation for reliability. Now he has a culture in the company that makes his clients believe that it is a firm in which it is worth investing.
In two years, Memphis Invest has managed to minimize the gap between marketing and sales processes, and more.
With Inbound Marketing, they have successfully built an amazing reputation with impressive real estate sales volume, an achievement that has placed them among the INC’s 5000 fastest growing companies.
In 2010, Memphis Invest managed to close 200 transactions; it was the highest number in the company’s history. So when 2011 rolled around, Chris said, “Why not 300?” And they succeeded. No one else in the industry was achieving that volume.
With the arrival of 2013, Chris decided to raise expectations, “Let’s get to 500,” he said.
Chris explains, “Every month there is an outcome measure that says, why not try to grow every month?” That’s exactly the attitude that has helped Memphis Invest increase its sales by 260% in two years.
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