Digital marketing. The term sounds intimidating, which is why we’ve shared some top tips below to help you turn your business into a brand.
A Solid Digital Marketing Strategy
Granted, this doesn’t sound like a tip, but it is. There are quite a few people who fail to understand just how important this is.
The idea is that everything you do for your business or brand in the digital realm is rooted in this very strategy. More often than not, companies have a set of steps they wish to take in terms of marketing but they are not part of a strategy per se.
Keep Referring to Your Strategy
A lot of businesses make the mistake of ignoring or setting their digital marketing strategy aside once the business gets legs.
This is probably one of the worst things you can do to your business. Why? Because you obviously invested a lot of time and effort to generate all the information contained in that document. That strategy is the very foundation on which your company’s marketing efforts stand.
Do yourself (and your business) a favor, and keep revising and updating information every few weeks or months, depending on the industry you work in.
Use It as a Yardstick
All businesses can and should measure how well they are doing in terms of how they are executing their strategy. Of course, this is going to be determined by how well the business is performing.
An uptick in sales figures, opening of new locations, new client acquisitions all translate to a job well done.
Know Your Audience
Without knowing who you’re selling to, you’re not going to be able to get them to convert.
Try to get to know you customers by finding out what their online journey and spending is like. Needless to say, all digital marketing agencies are doing just that for their clients, so you need to try a different approach.
Be creative about where you place ads, for instance. Sponsored posts are likely to get a hit during post-work hours as well.
No Salesy Language
Everyone seems to be following the same template to write copy. Or so it seems. It’s time to stop pushing people to buy your product.
Adopt a “show, don’t tell” approach. It will be less annoying to audiences, and your product or service will have a higher probability of being bought.
Digital advertising is no longer “new” and so there is a lot of clutter out there that presents a great opportunity to break through.
If you don’t know how to proceed, take the time to do some research and find out what other brands are doing. There are always newer, more creative ways of going about advertising products in a way that converts to sales.
If all else fails, consider hiring a marketing copywriter. They work with several organizations and so they boast plenty of experience writing effective copy and content for the digital space.
The Right Aesthetics
Design and branding are essential to any digital marketing strategy. Don’t make the mistake of thinking it’s superficial or that it doesn’t require substantial effort.
However, this doesn’t mean that good design warrants you to pay through your teeth.
All you have to do is make sure that the design is in line with who your target audience is. It needs to speak to them and tell them what they need to know before they even come across relevant copy or a brand name.
The idea is to pique their interest and get them to visit your website and find out more.
This doesn’t just apply to websites. Your brand page on social media should have aesthetically designed posts that mirror the same appeal. There needs to be a singular thought tying everything together. One trend that has gained traction is that of “reveals.” When brands are looking to launch new products or introduce new variants, they post teasers featuring product silhouettes and/or incomplete pictures.
Such posts gain virality as people continue to share and comment.
Important to mention, however, is that this rule does come with a caveat. Just because a design is good doesn’t mean you’re necessarily going to strike gold with your audience. If you’re selling biking gear, for instance, your website can’t feature delicate filigree elements nor can it have a pastel color scheme.
Focus on Smartphones
It doesn’t take a rocket scientist to figure out the fact that people are now consuming far more content through their mobiles than through other devices.
Who can blame them? It’s portable entertainment that is capable of doing a whole lot more.
This is why your digital marketing strategy should have a dedicated section that focuses only on smartphones.
Also make sure you don’t fall into the trap of turning your website into one that looks good on smartphones. There is much more to designing content for mobile phones than simply optimizing a webpage for them.
Doing so is considered lazy in this day and age, especially if you’re a digital marketing agency that handles portfolios of several companies. Don’t risk losing business to your competition and keep brushing up on current trends.
Foster an Online Community
There is a lot of communication online on brands’ pages. Some wish to inquire about a certain product, while others engage in competitions, and then there are some who simply love interacting with the brand.
Whatever the case may be, it is supremely important to keep connecting with customers. It can be frustrating when individuals who are not active customers are part of an online space, but honestly, they are very likely to convert in the future. Remind yourself that there’s a reason they’re there. You’ve successfully managed to get them to like and follow your page. Now all that’s left is to keep devising new ways with which to hold their attention.
Bank on Influencers
Sure, there was a time when influencers were not really considered authentic representatives of a brand. While this still somewhat rings true, what’s important to acknowledge is that this class of people have still managed to carve out a space for themselves online.
Influencers are your brand’s representatives online, and they are hired mainly for two things. First, they need to have a decent follower count (organic, of course), and secondly, they need to be someone who your target audience can relate to.
An influencer then is someone who is singlehandedly portraying your audience. When customers can relate to them and agree with what they’re saying or how they’re carrying a product, they are pushed to purchase whatever product or service it is that they’re pushing.
A key piece of advice here would be to make sure your influencer has never been in hot water or known to voice problematic statements.
One other thing you want to be sure of is that they’re not signed on with a competitor.
Digital Marketing for E-Books
Lastly, it’s important to understand that in the case of e-books, it will serve you well to hire a content development agency. By signing up for their services, not only will you end up with a great e-book thanks to their experienced e-book writers, you will get access to some invaluable information pertaining to marketing strategies for e-books.
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