Draft policy expects e-commerce platforms, online search engine to keep information locally

encompass all aspects of e-commerce with a single regulator to govern the industry.A draft e-commerce policy wants online merchants such as< a href=http://www.financialexpress.com/tag/amazon/ target=_ blank> Amazon. com, search engines like Google and social networks platforms to locally save information produced by users in India, with the government having access to such information for national security and public policy goal. Inning accordance with the 19-page draft policy, “a level playing field has to be provided to domestic players by making sure that foreign websites involved in e-commerce transactions from India also follow the same guidelines, including treatments for payment systems, such as two-factor authentication, as in case of domestic business”.

The draft policy suggests strengthening regulatory alertness for payments system, suppressing discount rates in online retail and a single legislation to include all elements of e-commerce with a single regulator to govern the industry. The draft has actually been criticised in some quarters, prompting the commerce ministry to tweet on Saturday that “another round of assessment with stakeholders” will be done to resolve their concerns.

“We wish to discuss and consider the inputs from all stakeholders on the upcoming draft-e-commerce Policy,” Commerce Minister Suresh Prabhu had tweeted on August 11. Stating that data is the oil of the digital economy, the draft policy stated that interaction over cellphones using mobile applications and other real-time exchanges, not just creates a large array of data, including physical area, monetary information, and customer preference however likewise develops a dynamic profile of the individual user.

“The person’s profile can be utilized for a range of business functions, such as precision marketing, targeted ads, and credit reliability evaluation. The history of searching and search by consumers also produces abundant details on consumer choices and, at times, their potential getting power.

“By tracking the search history, online retail sites are able to target customers with custom-made marketing material. Data produced by activity in one location can supply an one-upmanship for a new business in another location,” it said, including that access to data has actually emerged as among the primary determinants of success of an enterprise in the digital economy.The draft wants”data generated by users in India from various sources consisting of e-commerce platforms, social media, online search engine etc”to be”kept solely in India and appropriate structure established for sharing the data within the nation”. Such information need to be shared with start-ups, fulfilling the stated requirements.”The Federal government would have access to information kept in India for nationwide security and public policy goals based on rules related to privacy, approval etc, “it said. The draft policy also requires setting up of a Central Consumer Security Authority(CCPA)that will sign up all domestic and foreign e-commerce operators and supply an online forum for customers to registered unresolved complaints.A law/regulation to govern unsolicited industrial e-mails will be framed, it said, including the legal redressal system for customer complaints would be made more reliable by evaluating the expediency of establishing e-consumer courts.”The grounds for seeking disclosure of source code to the government would be expanded to include circumstances of unfair trade practice, fraud, and compliance with domestic regulatory requirements,”it said.

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