Dubai modest fashion site partners with international e-commerce giant Farfetch
The Modist is an online women’s style seller that focuses on conservative style which is in line with global trends
The Modist is an online women’s fashion merchant headquartered in Dubai, with a secondary workplace in London.
A Dubai-based e-commerce site which concentrates on modest style has announced a global partnership with international giant Farfetch.
The Modist is an online women’s style merchant headquartered in Dubai, with a secondary workplace in London.
It was established in 2017 by Algerian entrepreneur Ghizlan Guenez after she acknowledged a space in the market for conservative style that remained in line with international patterns. The firm operates a website in English and Arabic.
Its collaboration with Farfetch will see it bring high-end modest dressing to a worldwide audience in reflection to consumer need.
“We are enjoyed be partnering with Farfetch focused solely on luxury modest style that alters the fashion video game,” said The Modist creator and CEO Guenez.
“We both acknowledge the complementary nature of our businesses and with Farfetch’s global reach and The Modist’s deep understanding of the customer in the modest fashion market, we will reach our female worldwide, bringing her the very best of fashion in a pertinent and curated method.
“As we grow our partnership with Farfetch, we continue to drive The Modist with the function of empowering females and declaring a brand-new period of diversity and inclusiveness,” she included.
Farfetch in February signed up with forces with regional high-end retailer Chalhoub Group to enhance its reach in the Middle East by releasing its website in Arabic in the very first half of this year.
It focused on curating items for regional customers and increasing regional supply by adding items from Chalhoub’s idea stores and partner franchises, which include Level Shoes and designer brands such as Celine and Marc Jacobs. It also revealed it will maximise its VIP offering with personalised styling services.
The announcement follows Farfetch partnered with Chinese seller JD.com in 2015 to fuel its growth in the country. The Middle East is among the largest luxury markets for Farfetch, according to its founder and chief executive José Neves.
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