E-commerce case study – Conversion Pipeline

E-commerce case study

JK Business Landscape Supply, the Mid-Atlantic’s biggest mulch, stone, and topsoil supplier employed us to overhaul their entire online strategy to drive brand-new, high margin income for domestic and business customers at discount wholesale prices.

Technique: We began by examining existing metrics. We immediately noticed they had high bounce rates for their target keywords, a limited quantity of quality backlinks, no social media presence, and bad PPC conversion rates. Conversion Pipeline established and carried out a three-step method:

1. Style and establish a new ecommerce site.
2. Execute an aggressive SEO and social media marketing campaign.
3. Revamp their existing Google PPC project.

Goals: 1. Increase site conversion rates. 2. Carry out a branding project that drove brand-new traffic from SEO, Google PPC and social media marketing to the site.
3. Make the most of existing Pay Per Click campaign budget plan while increasing conversions.

Results: After launching the brand-new website, we immediately saw an increase in traffic and lowered bounce rates. Our internet marketing campaign rapidly acquired traction and we were able to drive quality traffic to their website which led to an increase in contact type conversions and phone calls.

Prior to the site, the customer took all orders on the phone, each of which took 6-15 minutes. The website launch considerably minimized the number of phone orders, saving loan for JK and saving time for customers. We built a custom shipping module into the site to make it possible for accurate shipping charges. The site introduced in March 2015. Considering that its launch, over 22,847 products have actually been offered on the site.

Year over year, sales have been growing as different marketing tactics develop and we have more information to notify tactical costs decisions. See connected 2 year picture of sales revealing 2016 and 2017.

The ecommerce website has intricate analytics that notify company in addition to marketing decisions. The information gotten about domestic and commercial bulk mulch sales allows for more precise production through examination of products by need and sales.

We successfully attained and determined increased ROI.

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