VP Content/Brand Technique, PMMI Media Group

Almost 40% of CPGs are thinking about making a change to their primary packages. Most changes show a need to endure the more robust supply chain where plan touches can range in the lots. “Both the shape and the size of the package are changing: it’s still being established and in the works now,” stated one OTC Sr. Specialist in Packaging.”

• Drip Avoidance (especially closures)
• Shapes and size changes
• Single serve/ specific packaging
• Moving from glass to plastic
• Customization and seasonal messaging

“Additional defense is required for delivering more specific units with e-commerce.” said one Sr. Packaging Engineer for a customer goods company. “We simply went through packaging redesign for factor to consider of e-commerce; we require to protect the fitment, but it’s still showing indications of fragility concerns, reported one Sr. Packaging Engineer for an industrial products business.”

Damage inside the shipper due to failure of main product packaging is not to be ignored. The research study reports that 58% of consumers would think about purchasing from a rival or merely refuse to acquire again if they got a damaged or broken product from an e-retailer.

Finally, practically half of CPG respondents reported creating a brand-new title or department specially to handle e-commerce in their organization. A sure indication that e-commerce, and all its challenges, is being addressed.Secondary product packaging is altering too, too equipment considerations. For more details, download the FREE Executive Summary below. PMMI members can access entire report< a href= https://www.pmmi.org/report/2018-e-commerce-think-inside-box > here. E-COMMERCE: THINK INSIDE PACKAGE