Ecommerce Conversion World 2018

A few of the UK’s leading ecommerce professionals gathered at The Fragment the other day for the second Ecommerce Conversion World conference.Hosted by AWA digital, participants were treated to two talks. One from Dr Joe Gladstone, and one from Craig Sullivan. Dr Joe Gladstone Dr Joe Gladstone, Assistant Teacher of customer behaviour at University College London, and regular factor at the BBC, highlighted the power of pushes and how they can affect customer choices and behaviour.He also discussed how business are now using digital footprints to predict character types. In fact, he exposed that business can tell a lot from your likes on Facebook(and this doesn’t indicate the posts you like, it implies the companies or pages you like). Predictive analytics, based on your Facebook likes, can even inform if your moms and dads were together at the age of 21, in addition to your emotional stability. To do this, they use particular value decay, followed by a forecast model.This assists business forecast character characteristics of their clients, and therefore the behaviour they are likely to exhibit.You can inform from these personality type what customised

pushes are likely to be efficient for your target market. These nudges can either be through adverts or making use of personalisation

on your website.For example, if they come from an audience filled with extroverts, they are more likely to respond to an advertisement that includes an image of somebody dancing, surrounded by individuals, in a club. Whereas an introverted

audience would respond much better to an advert revealing one individual, doing something on their own.So in answer to the concern can money purchase joy? Yes, it can-“Loan purchases joy when spending fits our character “Dr Joe Gladstone.Craig Sullivan Craig Sullivan, who has been mixing UX, Analytics and A/B Testing for over 12 years for

business like Spotify and eBay, shared his insights of auditing over 480 Google Analytics accounts. His summary: over 95% of these accounts were poorly configured.

He described that it is essential that data collection is appropriate and clean, otherwise the metrics, reports, and dashboard that you develop from this data collection, will all be undependable. Google Analytics might well be complimentary, however this is of absolutely no benefit to you, if you do not guarantee the information is accurate. The cost is totally free, however this does not suggest totally free of effort. The audience got an insider’s view, as he shared that investment in analytics is the number one weakness of his clients.So exactly what are a few of the ramifications of badly configured GA accounts on financials?Duplicate, over

and under counting sales Counting sales that are NOT sales Using wrong or misinterpreted metrics Organisation choice on unsteady ground Only 3 of Craig’s 480 customers had absolutely no tracking issues. Do you believe you belong to that little percentage of companies? Probably not.So here’s what you can do to attain exactly what Craig calls’ Analytics Bliss’: Get

an Audit such as our

  • Google Analytics Healthcheck Lean & Agile Analytics Invest
  • in Analytics Specify your goals plainly Analytics requires a stockpile Train your teams If Craig’s talk is something you’reinterested in, sign up to the type on

the right if you have not already, and we will be revealing a webinar date with Craig quickly for him to share his insights as soon as again.If you’re eager for more information about how customising yourwebsite visitors ‘experience might enhance your site conversion rate, or need assistance doing a Google Analytics audit, please get in touch.

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