Amazon FBA is the most popular method of selling Ecommerce where sellers list their products on the Amazon Marketplace and outsource fulfillment of orders, including shipping and customer service, to Amazon. According to Jungle Scout, upwards of 3,700 new sellers sign up to sell on Amazon EVERY DAY in order to take advantage of the platform’s massive 310 million customer base. Selling Amazon FBA has tremendous advantages, including the fact that Amazon is a giant search engine where most online consumers go to start their product search and offers on-platform paid ads, called Amazon PPC, which lets you market your products to users with high-intent to purchase.
Dropshipping is a low risk Ecommerce business model. You start by finding a product on a C2C supplier marketplace like AliExpress. Then, you market that product, wait until a customer buys it from you for a markup, and then purchase it from your supplier and send them the shipping details for them to ship it to your customer. Dropshipping is really more about Ecommerce marketing. You’re not supplying anything that the customer couldn’t find themselves online for the same price.
Most customers turn to Amazon or a search engine like Google to start their product search online, so dropshippers use paid ads to push the product in front of the customer before they can really dig into their product search. You also create a captivating online store with E commerce platforms like Shopify and WooCommerce to showcase yourself as a genuine business selling products in your niche to validate your brand as legitimate. When comparing Shopify dropshipping vs Amazon FBA, dropshipping comes with low risk but low margins because you aren’t able to reap the benefits of bulk orders.
Search engine optimization (SEO) is the process of improving your site ranking in search engines so that your site appears on page one of search engines, like Google. According to Backlinko, the first result of a Google search gets over 31% of clicks. Furthermore, less than 1% of Google searchers even bother to click on a second page link!
As you can imagine, ranking on the first page of Google is incredibly valuable to a company, making search engine optimization a highly sought after skill set. If you want to offer search engine marketing services to clients, you should know how to:
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