McKinsey’s February 2018 report identified the global luxury market to be worth USD 281 billion, 8 percent of which was attributed to online sales. Digital marketing strategies in fashion and luxury brand landscape is expected to boost its growth by 300 percent. The luxury goods that would be seeing the growth in online sales are accessories, apparel, beauty products, and perfume, footwear, jewellery and watches, and leather goods. The significance of online marketing for luxury brands requires them to align their sales and branding strategies accordingly. In this blog post, we feature some basic yet effective tips to build a strong web presence.
Maximize Output through effective Digital Marketing
Fashion brands need to be in the public eye to build and maintain brand equity as well as augment their outreach efforts. They can achieve their business goals by adopting the following methodologies to become a trending brand among online shoppers.
Promote your brand through Social Media Marketing
The growing number of users on social media makes it a powerful platform to provide recognition to any brand. Through , fashion brands can create awareness about their offerings, start a trend, and create brand evangelists. As there are multiple platforms available, choosing the correct one can significantly increase a brand’s revenue. At present, Instagram is the most preferred platform for a luxury brand to gain followers and engagement. Quality social media posts engage users and motivate them to visit the official brand website to check the products. Designing attractive posts that showcase brand value to the target audience can meaningfully engage them.
Email Marketing ensures long-term growth
With email marketing, brands can build loyal customer relationships and increase sales. It is an effective technique to promote any new offer or launch a product by reaching customers individually. Getting more people to subscribe to email notifications is necessary for a brand’s growth. The below statistics from The State Of Email Marketing By Industry justifies it:
So, with email marketing, a fashion brand can drive revenue at significantly low costs than other digital marketing techniques.
Create a dedicated blog page
The blog section on a fashion brand’s website can serve as an extension of its style, look, products, and values. Using blog posts, fashion brands can provide insights into their different products and trends that motivate shoppers to make purchases. To meaningfully engage customers with blog posts, follow the below steps:
The above guidelines are essential to promote a fashion brand through blog posts. Your fashion brand’s blog enables you to truly establish a bond with customers wherein they will look forward to upcoming posts. Blog posts can be a guide or resource for your valuable customers.
Use Storytelling to Create Brand Identity
Customers purchase luxury goods due to multiple reasons such as emotional, aspirational, status-related, or wish-fulfilling. So, encouraging customers to buy luxury goods require strategic efforts. One of the best ways to do so is storytelling as it builds emotional connect with customers. With storytelling, fashion brands can communicate the value of their brand and story behind their products. For storytelling to make a good impact, include the below pointers:
These techniques enable fashion brands to really engage their customers. On monitoring the insights, brands can understand the preferences and motives of customers and accordingly plan ahead.
Use PPC campaigns to add more customers
Pay-per-click (PPC) ad campaigns are an effective mode to reach a wider target audience and improve sales. PPC Ads give you the opportunity to target audiences based on critical factors like demography, behaviour, and location. Use multiple channels like social media advertising, search, display, and videos to engage customers. With Facebook and Instagram ads, brands can engage with more customers as they show up in the feeds as per their ad preferences. So by making the complete use of paid ads, brands can gain more visibility, improve sales, and increase revenue.
As the online market is rapidly growing, fashion and luxury brands can tweak their digital marketing approach to gain an advantage. To become a leading brand, continuously evolving with
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