EIMS 2019: Cutting-edge Digital Marketing

When it comes to digital marketing, it’s a given that you’re constantly looking for new digital marketing tips, tricks and tools to get better results for your business, I know I have. That is why I was looking forward to one of the biggest Digital Marketing Summits in Asia, Exabytes Internet Marketing Summit, better known as EIMS 2019.

With over 30 exhibitions from various industries, workshops and panel discussions, the EIMS was definitely a day full of learning and engaging. For a first-timer like me, I found it to be really interesting since I got a chance to talk to some of the speakers and ask their views on the industry and its rapid evolution.

Exabytes partnering companies from the United Kingdom, Hong Kong, India and many other countries all over the globe made their appearance and gave us a glimpse of their brands, new features and/or services they are currently launching. We would like to take this opportunity to express our sincerest gratitude to all our partners and sponsors of the event. Thank you!

Here’s the list of Exabytes partners & speakers who attended the EIMS 2019:

Partner/ Speaker Name	Topic
Abishek Murthy Head – Product Marketing, Freshworks Inc	Simplifying your support – Learning from history of customer support and how support helps marketing
Fredrick Johnson Lawerance Product Consultant, Freshworks Inc	Improve your customer experience
Jay Sudowski CEO, Handy Sends	Operation Inbox: How to dramatically improve getting your marketing emails delivered to where they matter – the Inbox
Khushboo Nangalia Founder & CEO, BEYOND99 Dr. A.J Minai Co-Founder & Chief Marketing Officer, Subture: The Brand Storytelling Agency Emily Tan Marketing Lead, Malaysia, Klook Rachel Tan Marketing Lead, Shopee Malaysia	The 2019 top digital marketing trends that will shape your business in Malaysia
Nicholas Sagau Tony Ngimat Group General Manager, Media Prima Digital Surayot Aimlaor Head of Brand Marketing-TikTok SEA, TikTok Pte Ltd Desmond Ngai Senior Vice President, Global Alliances, WebTVAsia Vincent Pang Senior Sales Manager (Malaysia), Unruly	The power of short-form video for marketing at Digital Conf
Yuvha Dharshini Account Manager of Tech & Telco, Google	How to drive e-commerce with Google and YouTube
Meredith Wallace Business Development Lead, Google	Storytelling on Digital
Edmon Chung CEO, DotAsia Organisation	Building your Asian digital identity: From user experience moments to brand identity
Allan Phang Head of Esports, AirAsia	How AirAsia Allstars created internal and external awareness on Esports
Carliff Rizal Carleel EO & Co-Founder, Automate Malaysia	Drive businesses growth by leveraging AI and real-time marketing power
Tran Ngoc Tuan Anh Founder & CEO, Meta Box	Using WordPress As An Ultimate Tool For Your Marketing Plan: Techniques and Tools
Christopher Lowe Senior Account Manager, Insider	Creating Amazon, Whatsapp, Netflix and Instagram-like customer experiences
Eddy Han Country General Manager, Shopback Malaysia	How do we get people to shop, save, and come back?
Karamjit Singh Founder & CEO, Digital News Asia Sharmeen Looi Co-founder, Shopback Malaysia Wong Weng Wai Marketing Manager, iCar Asia Jeremy Chew Head of Content Marketing Malaysia, iPrice Group Suresh Sakadivan Regional Head of CRM, Fave	Content strategies that will drive growth in 2019
Nowrid Amin Digital Marketing Specialist, IQI Global	The best growth hacking guide to boost conversions
Roberto Cumaraswamy CMO, robertocumaraswamy.com	Storytelling – The secret of crazy successful digital marketing and HOW to do it
Joel Ong Head of Department, AnyMind Group Bvern Yip Senior Influencer Marketing Strategist, AnyMind Group	Influencer marketing success stories
Nakata CEO, Interspace Digital Malaysia Sdn. Bhd.	Enhance your business cost-efficiently with KOLs & affiliates & The 2019 top digital marketing trends that will shape your business in Malaysia
Sam Suresh Founder, MU DOT MY	Building website with WordPress drag and drop page builder
Ashley Ong Trainer of Mahir Digital Bersama Google	Reach your customers online Social media strategy for business
Stephanie Caunter Head of Marketing, adaAsia JiongHan Ng Founder, Novocall Chan Kin Peng Founding Partner, Kasatria Technologies Sunny Ooi Founder & CEO, ClickAsia Malaysia & Singapore	Data-driven marketing in 2019: Bigger, faster and better
Gowri Vellasamy Head of SME, TIME dotCom	Shape Up or Ship Out
Joe Tan Founder & CEO, Heytool.ai	A.I. Marketing – Internet to erupt! We spend more or less in advertising cost?

One thing that was constantly mentioned by our CEO, Chan Kee Siak during the launch was how we as digital marketers should always provide a platform to be more connected, be it with the customers or other brands. He also said “Focus on creating stories that connect the people and their surroundings. Always make sure to liven up the content so that the machine and the humans like it”. As a content creator this really resonated to me because, by the end of the day, it really is about what interest the audience or solves their problem.

EIMS 2019 also proved to be a great platform for people from different industries and backgrounds to mingle around and network seamlessly. With over 1000+ attendees who share a common passion for digital marketing and innovation, I personally had a lot of stimulating conversations that helped me see other possibilities and discuss new ideas.

The workshops and panel discussions were conducted from 9.30am to 5.30pm covering many areas of digital marketing. The main topic this year was Storytelling in the Digital World. The 4 aspects that were focused on are:

1. 1. • Mobile – EIMS offered workshops discussing how you can offer the best experience to the users while narrating your business stories to them.

1. 1. • Trends – At the rate that trends are evolving, it can be hard to keep up but with the help of other industry experts who were speakers, I got a broader perspective on how you can keep up with the latest digital marketing tips & trends and cater to the audience better. 

1. 1. • Content – From Karamjit Singh, Founder & CEO of Digital News Asia to Sharmeen Looi, Co-founder of Shopback Malaysia, the panel discussions during EIMS offered many tips on how you can create better content that attracts the customers and want them to read more. 

1. 1. • Video – Undeniably one of the most engaging ways to put forth your brand story, we were joined by Meredith Wallace, Business Development Lead of Google where she discussed what are some of the best ways to do storytelling via Youtube and video ads.

Throughout the event, the thing that stood out for me is how when given an opportunity to learn and interact, we all dive head fast and are willing to gain more knowledge. There are many more digital marketing tips and tricks that I learned in EIMS that might come in handy for you when you’re planning to start on storytelling and content writing, so look forward to them in the near future!

You can find new blogs about EIMS as well as other beneficial topics at https://www.exabytes.digital/blog.

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