Electric Guitar PLC (LSE:ELEG) CEO John Regan joins Proactive’s Stephen Gunnion with details of the company’s pending a quotation on London’s AIM through a reverse takeover over (RTO) of 3radical Limited. Regan discussed how the company aims to capitalise on structural disruption in the marketing industry driven by privacy laws, AI, and consumer expectations for personalization. He elaborated on the RTO of 3radical and how it aligns with Electric Guitar’s vision of leveraging first-party data for more effective marketing. 3radical has created and proven a Software as a Service platform, 3radical Voco, which enables organisations to engage individuals and request their data directly using progressive and interactive digital experiences, at scale. This data can be critical for marketing and for providing a compelling customer experience, optimising communications, designing products and services and, ultimately, driving revenues. Regan said the company’s strategy will continue to be to capitalise on structural disruption in the marketing industry through additional acquisitions.
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