We have 4 core types of emails within our Email Marketing toolbox.
The first are news, updates and behind-the-scenes emails. These are used to build trust, promote your brand and engage with your audience. They are not designed to be sales-y. We send this type of email to everyone on your email list on a regular basis – normally once a week or once a month.
The second is abandoned cart and transactional emails. This is normally a pre-written sequence of emails that are triggered when certain actions are taken on your website. For example, a user might put something in their cart and not check out, or they might watch a webinar but not sign up to the next stage. We can schedule several emails to be sent at regular intervals to keep your potential customer warm, and to help to build trust & a knowledge of your offering.
The third type is email sequences and dripfeeds. This is normally in the build up to a big event, product launch or some other exciting news. We drip feed content over a number of days or weeks to build excitement and interest.
The final type is promotions & special offers. These are very sales orientated emails, designed to convert your audience into paying customers.
Used together as part of an established sales funnel, email marketing can help to transform your sales and grow your brand.
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