Schedule a call with me to learn how you can implement Business Automation: https://oscardipasquale.com/๐ช๐ต๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐ฎ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐ป๐ ๐๐ผ ๐ถ๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐๐ผ๐๐ฟ ๐ฆ๐ฎ๐น๐ฒ๐ & ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ฒ๐ (๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ป๐ ๐บ๐ผ๐ฟ๐ฒ)?If youโre an entrepreneur or a manager, this probably sounds familiar to you:-๐ฌ๐ผ๐โ๐๐ฒ ๐๐ฟ๐ถ๐ฒ๐ฑ ๐๐ผ ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ฒ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ฒ๐ ๐ผ๐ป ๐๐ผ๐๐ฟ ๐ผ๐๐ป but after an initial sprint, you realised that it requires a lot of time. There are thousands of tools out there and you donโt know how to find the right combination-๐๐ฟ๐ฒ๐ฒ ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด๐ ๐ฎ๐ป๐ฑ ๐๐๐๐ผ๐ฟ๐ถ๐ฎ๐น๐ are not enough because they show you where the buttons are and what they do but you struggle to see the โoverall pictureโ-๐ช๐ฒ๐ฏ ๐ฎ๐ด๐ฒ๐ป๐ฐ๐ถ๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ป๐ผ๐ ๐ฎ๐น๐๐ฎ๐๐ ๐ฎ๐ฏ๐น๐ฒ ๐๐ผ ๐ต๐ฒ๐น๐ฝ you and they usually do a โbasic and technical setupโ-๐ฌ๐ผ๐โ๐๐ฒ ๐ฎ๐น๐๐ผ ๐๐ฟ๐ถ๐ฒ๐ฑ ๐๐ผ ๐ณ๐ถ๐ป๐ฑ ๐ฎ๐ป๐๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐ด๐ฟ๐ผ๐๐ฝ๐, but itโs difficult to explain your situation in a message or a comment๐ฑ ๐ข๐ณ ๐ฐ๐ผ๐๐ฟ๐๐ฒ, ๐๐ต๐ถ๐ ๐น๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐ฎ ๐๐ฎ๐๐๐ฒ ๐ผ๐ณ ๐๐ถ๐บ๐ฒ ๐ฎ๐ป๐ฑ ๐บ๐ผ๐ป๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฎ ๐น๐ผ๐ ๐ผ๐ณ ๐ณ๐ฟ๐๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป.Why is there this problem?โก๏ธ ๐โ๐๐ฒ ๐ด๐ผ๐ ๐ฎ ๐ฎ๐ป๐๐๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐:๐ง๐ต๐ฒ ๐๐ต๐ผ๐ฟ๐ ๐ฎ๐ป๐๐๐ฒ๐ฟ:Business Automation is a discipline that has been developing over the last years and that involves both strategic and technical knowledge.Thatโs the problem: usually, people have either strategic knowledge about the process or tech knowledge. Not both!๐ง๐ต๐ฒ ๐น๐ผ๐ป๐ด ๐ฎ๐ป๐๐๐ฒ๐ฟ:Business Automation requires a lot of different skills and these are just some of the tasks that a consultant needs to do:1) Understand the companyโs business processes2) Assess all types of software 3) Propose the best solution for current and future needs4) Implement & test the solution5) Support the company to adopt the solution implemented6) Document everything 7) Monthly support โก๏ธ ๐๐ฎ๐๐ ๐ฏ๐๐ ๐ป๐ผ๐ ๐น๐ฒ๐ฎ๐๐:The consultant needs to work as a โ๐ท๐๐๐๐๐๐ ๐ด๐๐๐๐๐๐โ that connects the CEO/business owner to the tech team, marketing team, sales team etc…You probably want to know ๐๐๐๐ ๐๐๐๐๐๐ to use the solution and leave the techies behind.โก๏ธ ๐๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ฒ๐ฒ, ๐๐ต๐ถ๐ ๐ถ๐ ๐ฎ ๐ณ๐๐น๐น-๐๐ถ๐บ๐ฒ ๐ท๐ผ๐ฏ!My suggestion is to choose someone that has built the technical skills on top of the strategic ones.This is really important in order to ๐ฎ๐๐ผ๐ถ๐ฑ ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐ฎ ๐ฏ๐ถ๐ด ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ: modifying the strategy to fit the tool rather than using the tool to support the strategy.โก๏ธ ๐ข๐๐๐๐ผ๐๐ฟ๐ฐ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐ฐ๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐ฎ ๐ด๐ผ๐ผ๐ฑ ๐ถ๐ฑ๐ฒ๐ฎ. If you want to learn more you can contact me on Linkedin or schedule a call with me on my website:https://oscardipasquale.com/#marketingautomation #salesautomation #activecampaign #marketing #businessautomation #business #automation #emailmarketing
Marketing technology, or โmartechโ, is the set of technologies that make digital marketing possible. Marketing automation is a single specific type of martech, which is designed to automate a range of marketing actions. Learn about this in the weeks module on Martech & Marketing Automation . Topics we look at in the week are : What is Martech & Marketing AutomationClassification of Martech tools Key elements in building Martech Customer Data Platforms AI/ML in managing the Growth Funnel
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