As any good marketer knows, data-driven marketing is key to driving better business outcomes, but what you may not realize is that data alone isn’t enough to move the needle forward. Using the right digital marketing tools to assess the data you collect through your marketing efforts will allow you to convert more leads into customers.
Ultimately, data must be adequately compiled, analyzed, and interpreted for any overarching trends or potential advantages (e.g., marketers are always looking for any edge they can get to increase conversion rates). The real work begins after you identify what your data is trying to tell you. Despite advancements in marketing automation solutions, some marketers are still managing marketing data manually. Unfortunately, this is frequently time-consuming and ultimately cuts into your bottom line.
Instead of being productive — in other words, focusing on generating new revenue streams or pitching your services or solutions to qualified leads — when you’re manually managing your marketing data, you waste valuable time transcribing it; however, it doesn’t have to be that way, especially in the new year.
For instance, you can seamlessly connect your digital tools to automate many of your marketing efforts, helping you develop marketing strategies designed for the highest possible return on investment (ROI). That’s what many marketers are doing; they’re turning to digital tools to assist with digital transformation efforts. That’s why the digital marketing software market is booming.
In 2019, the worldwide digital marketing software market — made up of various digital marketing software tools, including email software, web analytics, CRM, and market automation software — was valued at $43.8 billion and is expected to register a compound annual growth rate (CAGR) of 17.4 percent during the forecast period 2020 to 2027, according to an April 2020 report by Grand Review Research.
Now, since marketers typically use more than one digital tool to help implement their marketing strategies, the data collected is often spread across many platforms. As you can imagine, this creates many obstacles for marketers when trying to gather information on leads.
Looking to solve this problem for marketers, we at Equilibrium Consulting created a cloud-based suite of tools that will connect your digital world to your professional architecture to alleviate some of these roadblocks. Our easy-to-use tool will provide business development representatives the ability to convert web forms, email blasts, and website visitors into warm leads.
Called connectmyPSA, our subscription-based cloud-based application, built from the ground up, allows you to connect digital applications for marketing your company. Once your subscription is validated, connections are made to ConnectWise, Constant Contact, and MailChimp APIs. From there, it’s a few clicks to select your lists or campaigns and set a schedule. Once the list sync is set up, you add new contacts to a group inside ConnectWise, and it will sync on the schedule you set up – it’s that simple
While data-driven marketing is how you’ll drive positive business outcomes in the coming year, you need to have the right tools to set yourself up for success. If you’re still manually managing marketing data, try connectmyPSA today.
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