The COVID-19 pandemic has not only affected physical health but has also posed significant challenges to mental well-being. According to a scientific brief released by the World Health Organization (WHO), the pandemic has led to a surge in anxiety and depression disorders, particularly impacting young individuals. In addition, individuals with pre-existing physical health conditions are more susceptible to developing mental health symptoms. While people with pre-existing mental disorders are not disproportionately vulnerable to COVID-19 infection, they are more likely to experience severe illness, hospitalization, and even death if infected. This article explores a creative campaign launched by the WHO to address the importance of mental health, emphasizing the need for awareness and care.
The Impact of COVID-19 on Mental Health
The pandemic has highlighted the crucial link between physical and mental health. Individuals with pre-existing physical health conditions, such as asthma, cancer, and heart disease, are more prone to developing mental disorders. The WHO’s scientific brief underlines the increased risk faced by individuals with severe mental disorders, particularly psychoses, as well as young people with mental health issues.
Neglecting Mental Health
In today’s fast-paced world, mental health is often overlooked, overshadowed by concerns about physical appearance, daily routines, and materialistic pursuits. People tend to prioritize their physical needs, such as food and sleep but fail to give mental health the attention it deserves. Neglecting mental health can have a profound impact on daily activities and overall well-being.
WHO’s Creative Approach
To address the issue of neglecting mental health, the WHO launched a creative campaign that employs humor and relatability to capture attention. The campaign features a video with the help of popular comedian “Amr Wahba” on his Instagram account, which has gained significant traction. The video revolves around a character planning his day, with multiple versions of himself representing different interests and activities. However, one version of the character symbolizes the need for psychological care, portraying the neglect of mental health.
Importance of Mental Health Awareness
The WHO’s campaign aims to raise awareness about the significance of mental health. By portraying the character’s daily routine and highlighting the disregard for mental well-being, the video mirrors society’s tendency to overlook mental health needs. It emphasizes that mental health should be treated as an integral part of overall well-being, just like other essential needs.
Linking to Amr Wahba’s Instagram Posts
To engage a wider audience and leverage the popularity of Amr Wahba, the WHO’s campaign includes links to his Instagram posts. These posts provide additional content related to mental health, including tips for self-care, information about common mental disorders, and the importance of seeking professional help when needed. By collaborating with a well-known comedian, the campaign effectively reaches a broader audience and encourages them to prioritize mental health.
The WHO’s creative campaign on psychological health addresses the significant impact of the COVID-19 pandemic on mental well-being. By shedding light on the neglect of mental health and using relatable humor, the campaign aims to raise awareness and encourage individuals to prioritize their mental well-being. The collaboration with Amr Wahba and including links to his Instagram posts further enhanced the campaign’s reach and effectiveness. Individuals must recognize the importance of mental health and take proactive steps to care for their well-being, seeking professional help when necessary. Only by prioritizing mental health can we ensure a healthier and more resilient society in the face of future challenges.
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