Airing On: May 27,2020 @ 2 PM ET / 12PM PT
When will physical events be back? In short, no one really knows.
As event uncertainty continues, the pressure is on. How can marketers continue to support business growth through demand generation without one of our largest sources of leads and pipeline creation? The show must go on, but not without a boost of collective creativity and tactical thinking.
Join this practical webinar session to learn how to introduce, test and supercharge your digital tactics. It’s time to make digital channels a predictable source of growth for your business. These efforts will not only improve your short-term responsiveness to whatever comes next, but in the long term will position marketing as a true value driver for your business.
During this session, Alice de Courcy, Head of Marketing at Cognism, and Karla Rivershaw, Head of Marketing at Turtl, will break down their strategies to test, scale and track digital marketing initiatives — from content marketing and creative approaches to virtual events. You’ll learn: