Every Blockbuster Movie Ever Made Has This 5 Piece Story Structure – Rory Ramsden – Story Driven Digital Marketing Mentoring & Consulting

Part #4: The Falling Action

Now we’re on the road back home. 

Your hero is a changed person. A more experienced person. 

Someone who has grown into a new pair of bigger and better wings.

Someone who glides effortlessly across the sky like they always intended to.

This is where you lay out what happens after the pivotal moment.

This is where you lay out all the good things that are now happening to your hero.

Again, be as granular as you can about these.

Lay them out in detail.

This reinforces the picture your prospect is building up in their mind.

Reinforces the strength of the desire.

Strengthens the pull moving them out of their comfort zone.

Shifts their beliefs again and again so they move closer to you.

Part #5: The Resolution

This is where you pull together all the lessons learned. List the key takeaways and, of course, reference your product or service.

Like this…

The 5 essential story elements are these…

Within that structure there are another 5 elements that drive the story and transform us from observers into participants.

We go into all of the above in a lot of detail in my 30 Day Story Driven Workshop which is designed to help coaches, consultants and expert service providers grow your audience and ensure you onboard one new high value client every 7 to 10 days within 6 weeks of completing the programme.

To qualify they should be earning €5+/month already and want to increase this to €15k and beyond ASAP – simply by writing great stories that attract, engage, motivate and inspire people to enrol in their high-ticket offers, this offer may be of interest to you.

It should be said that this is an intensive programme which works best for both solopreneurs and people with small teams, who want to enrol more of their ideal prospects to their high-ticket offers…

Together we work on the following things:

#1: Clarify what your ideal prospect needs to have accepted and internalised before they are ready to make a buying decision and the logical sequence of beliefs that lead to that understanding.

The outcome being a complete content strategy based on prewired ideas which you can use in your posts, Ads and articles. You’ll never be at a loss for relevant subject matter again.

Your potential customers will arrive on your virtual doorstep pre-sold knowing exactly what you do, how it will help them achieve their goals and how long it will take them to start seeing results.

#2: Clarify your high-ticket offer – Who exactly is it for? What emotions are driving their decisions? What outcome(s) are they seeking? What makes your method unique? What needs to be in place for your clients to get their desired outcome while they make the best use of your valuable time and pay you what you are truly worth? – and, most importantly, how you talk about it all?

This is a key step. If you are not clear about how you help your ideal clients solve their most important challenges in the most effective way, how do you expect them to have the certainty required to buy from you?

Nailing this will help you to dial in your messaging and attract the high quality clients you want to deal with.

#3: Get strategic about your storytelling so you write insightful posts that give tremendous value; convey your expertise and experience; and convince your ideal prospects that you have a proven process which helps them achieve their goals – by distilling that method into easy to follow steps.

You receive detailed feedback from me on as many posts as you wish to write for my review. (This piece comprises about half of the program.)

Practice makes perfect. The more you write, the more you will get out of this. You’ll be amazed at how many nits I pick out of your copy to ensure that you are precise in your wording yet natural with your language.

#4: Write weekly offer posts in such a way that the right people can immediately see what it’s all about and what’s in it for them – and feel compelled to send you a DM about it (because they want what you have and are clear about what to expect).

Doing this well ensures your ideal prospects know in advance what they are buying, how it works, what they will get out of it, whether they are a good fit and how much they will have to spend to hire you.

This transparency takes the mystery out of the decision making process and ensures that potential clients only contact you when they are ready to start.

#5: Tailoring my simple traffic system so you can get an endless flow of high quality leads using organic traffic to grow your organic social media audience.

This is so simple that it typically takes a few minutes for you to understand!

For the 30 Day Story Driven Workshop only, this is Facebook based to ensure that you master one strategy to increase your revenue. This requires you to invest two hours per day but no money.

#6: Creating a simple yet respectful process to manage those DM and sales conversations to ensure you’re enrolling exactly the right people…

Together, the above 6 points make up the exact system that I personally use to consistently get one strong lead per day in my inbox, enrol an average of 6 clients per month to my high-ticket offers, and earn an average of $30K/month (as a solopreneur).

This program gets best results for people who are pretty settled on a particular niche and ideal client (i.e. I don’t do well with people who are wanting to pivot to something new).

You get…

1-2-1 calls with me, detailed assignments and guidelines for everything, unlimited private access over Messenger in between calls, access to a private Facebook group to network and lifetime access to all updates that I make to the program content and teaching, plus free Q & A calls for alumni of the program, too!

About you…

In order to be the best candidate to get results, you must have a lot of experience serving clients in your area of expertise (ideally years or decades), and already have a pretty clear idea of what problem you solve and who you enjoy helping the most. (If you’re not sure if you meet this qualification, message me on Facebook and we’ll discuss.)

You must love writing and sharing your thoughts about the topics you’re an expert in.

The investment

This offer is a mid four figure number to start with.

The next steps…

If interested, DM me on Messenger and we’ll chat to see if it’s a fit OR email me at [email protected],

I’ve noticed that there is a very particular profile of who does best in this program, and I can tell with a pretty short dialogue whether you’d be a good fit or not.

If you do, we can get you started in the program immediately!

Thank you, and I look forward to chatting with you!

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