Amazon sellers put a huge amount of effort into optimizing their storefronts and listings on Amazon (which is essential). But offsite strategies can often be overlooked.
Here are 6 ways to get more traffic, more leads, and ultimately, more sales.
Amazon Sellers Taking Advantage of Social Media
Social Media is the starting point for getting images of your products in front of consumers. Therefore, provide high-quality images, easy text for scanning, and make sure to have product descriptions that answer as many questions as your customer may have.
Also, influencer marketing is a great alternative for your brand exposure. Find out how can Amazon sellers Leverage the Amazon Influencer Program In 2020.
Get your best images ready to showcase on Instagram. Most social media programs are driven by eye-catching images being able to “slow the scroll” of the user. Make sure to follow up with consistent postings! Set a schedule of one a day or a week to make sure the followers you get are up to date with new products or changes.
Twitter can be more text-based but still relies heavily on images and a quick overview. As you will be dealing with limited characters make sure you develop a description that conveys as much as possible in a small area.
Consider putting part of the text over the image itself. If you are linking directly to your product, ensure that the beginning of your product name immediately defines its purpose.
Possibly the most well-known of the social media platforms, Facebook is recognized worldwide. It provides paid advertising which allows you to tap into an immense analytics database, but also the option of using groups and shares for free.
A Facebook page for your business is often overlooked by Amazon sellers. This would give a helpful overview to potential customers by showing it is a current and active business – so make sure to post on it regularly.
If your products are niche-based, joining groups focused on that subject is also an excellent option as they bring together a wide array of people that are already interested in what your products relate to.
Pinterest, like Instagram, is very image-based. Thus, your product gallery needs to look super professional.
For most platforms, it’s best on a white background but for Pinterest, a content shot showing the item in use is more readily re-pinned by others.
Similar to Pinterest and Instagram, Tumblr is very image-based. Tumblr invites heavy comment sections so try to keep an eye out for any questions being posted about your items.
Social Media provides numerous ways to get your products front and center. Below are the highlights of the best options for Amazon sellers
YouTube Channels
Creating a YouTube channel is a great way to get free traffic! Many people use YouTube as another search engine, looking for how-tos and consumer reviews. If your product is something that can be demonstrated in use this is the best way to show all of its functionality.
Customer Reviews
If possible, getting videos or photos back from your satisfied customers is a great way to provide positive proof of the quality of your product. Make sure to get their permission if you plan to re-use them!
Product Reviews
The best way to showcase your products is to show how it solves the problem someone has! You do this by creating videos of your products in use. This is a great way to demonstrate its usability, especially if there are multiple applications or configurations of it.
Additionally, posting educational videos of a related topic is a great way to link back to showing the best way your product can be used and generates more interest. This is particularly useful if you do not yet have a wide enough selection of products to maintain a healthy posting schedule.
Finding sites, blogs, and articles about subjects that are related to your products and commenting on them is a great way to put your brand name in view.
Guest Blogging
Similar to commenting on other posts, guest blogging will get your brand out there by putting it in front of an established audience. Asking a blogger to allow you to publish your post needs to be done correctly.
Remember, if you haven’t already established a positive relationship with them (see above “Commenting”) they may not respond well to your claims of being a follower or a fan.
Make sure you have laid some groundwork before reaching out, don’t just spam thousands of sites hoping for results. Research brands, find the correct team member to reach out to, show them you’re a real human and not a bot (because guest blogging is intended to be a symbiotic relationship, not a one-sided one).
Above all else, make sure the quality of the blog posts you provide the site owner with is excellent. If you don’t have a way with words, and are unable to write great blog posts then work with someone who can.
Answering Questions
Reddit, Quora, and forums are great ways to show you are informed and/or an expert in what your products are focused on.
Best Tips for Answering Questions
Forums are content-specific. Great for niche-based products as you already know the audience is interested. Search for general topics and join a few forums. Start posting good content and you will establish your reputation quickly.
Email Marketing
Offering an email subscription for notifications of new products or other marketing materials is a great way to get repeat traffic. This is a topic that’s worthy of its own entire series of blog posts, but you should always be researching methods of growing your list (while avoiding the spam folder).
Always make sure to get permission to use email addresses given on any of the above platforms whether through an invite that explicitly states they are signing up to receive emails or clearly stating they will be used that way with a path to decline.
Digital Marketing for Amazon Sellers
As you can see, being an Amazon seller does not mean you can’t get creative. There are a wide variety of ways to drive traffic!
So make a plan, start posting, and get the traffic moving!
(Things to Remember)
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